01 · Local marketSEO shaped for Australian search
Paid media planning for Australia starts with the commercial geography behind the account. A national retailer can advertise across the country, but delivery costs, stock availability, retail periods and audience density still vary by state. A property campaign may need separate structures for Melbourne, Sydney, Brisbane, Adelaide or Perth because each market has its own inventory, inspection behaviour and competitive pressure. Google Ads captures people who are already searching, so keyword language, location settings, negative terms and landing page relevance must reflect the offer available in each region. Meta Ads plays a different role by introducing products or developments through visual creative, remarketing and audience testing. We plan those roles together without treating the platforms as interchangeable. Account structure is organised around the action that matters, such as a qualified inquiry, inspection registration or completed purchase, not around surface-level clicks. Budgets are planned and reported in AUD. Search terms, placements, creative fatigue, lead quality and conversion paths are reviewed in context, with eastern-state and western-state campaign activity monitored against the client’s actual operating hours. Australian English is used in copy, and promotional details are matched to the landing page so people see the same price, availability and conditions after they click.
02 · ComplianceAustralian paid advertising review before launch
PPC compliance changes campaign construction, creative approval and landing page checks. The ACCC and Australian Consumer Law require prices, savings, product characteristics and performance statements to be accurate and not misleading, so promotional claims are checked against the offer and any material conditions are made clear where a customer acts. AHPRA rules affect health advertising on Google Ads and Meta Ads: patient testimonials, restricted representations and unsupported therapeutic claims cannot be used simply because a platform accepts the advertisement. For financial products and services, ASIC RG 234 shapes the wording, balance and prominence of qualifications, including the relationship between an attention-grabbing headline and the detail on the landing page. ACMA and the Spam Act 2003 affect what happens after a lead form is submitted, so marketing consent and subsequent electronic messages need an appropriate basis rather than being assumed from an ad click. The OAIC and the Privacy Act 1988 influence audience-list handling, customer matching, tracking disclosures and the collection of personal information through platform or website forms. State and territory advertising rules are checked where property, legal services, wagering, alcohol, education or another locally regulated category is involved. These requirements produce practical delivery steps: restricted claims are flagged during briefing, targeting data is limited to approved sources, landing pages are reviewed with the advertisements, and client approval is recorded before campaigns go live.
03 · ProofAnonymised Google Ads and Meta Ads results in Australia
A Melbourne apartment developer came to the engagement after its previous agency produced a 2.1x return on ad spend while managing AUD 25,000 per month. The Google Ads restructure separated commercial intent, tightened location and search-term control, aligned campaigns with relevant development and inspection pages, and corrected how qualified inquiries were measured. The reworked account delivered a 6.8x return on ad spend, a 61 percent lower cost per qualified inquiry and a 44 percent higher inspection show rate. A separate Sydney homewares brand used Meta Ads to build measurable online demand. Campaigns connected audience testing, product-led creative, remarketing and purchase tracking to the e-commerce journey. Meta Ads delivered a 5.2x return on ad spend in month one, with an AUD 18 cost per purchase against a category average of AUD 65. Across six months, the brand recorded 380 percent higher online revenue. Both cases are anonymised and are included as service-specific proof, not as a forecast. A new account receives its own baseline, agreed definitions and budget controls because product economics, sales cycles, locations and existing account quality determine what responsible optimisation can target.
6.8x
Google Ads return on ad spend
61%
Lower cost per qualified inquiry
44%
Higher inspection show rate
5.2x
Meta Ads return in month one
AUD 18
Cost per purchase against AUD 65
380%
Higher online revenue across six months
SEO pricing in AUD
Comparable local agency rangeAUD $6,000 to AUD $18,000
BX published rangeAUD $2,300 to AUD $7,700
The published AUD range covers a scoped digital marketing engagement that can include Google Ads and Meta Ads management. The proposal separates the service fee from advertising spend and records which accounts, markets, campaigns, creative formats, landing page reviews and reporting responsibilities are included. Final pricing reflects account complexity, channel mix, number of active offers, tracking condition and the approval support required from the Australian team.
