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Strategy Tool · Free · Philippines

Free Marketing ROI Calculator for Philippine Businesses

Calculate the expected return on investment for any digital marketing spend in the Philippines.

Most Philippine business owners invest in digital marketing based on gut feel — and then struggle to justify the spend when results are hard to see. A clear ROI model changes that. It gives you a framework for making evidence-based decisions about where to invest and how much.

Calculate My ROI

Adjust the inputs below — results update instantly. All figures benchmarked for the Philippine market.

₱100,000
₱10,000₱1,000,000
₱25,000
₱1,000₱500,000
₱800
₱100₱10,000
25%
1%80%
6
124

Your Estimate

125
Leads / Month
31
New Clients / Month
₱775,000
Monthly Revenue
675%
Marketing ROI
positive return
₱4,650,000
6-Month Revenue
vs ₱600,000 spend
1 mo
Payback Period
months to break even

About This Tool

Philippine businesses averaging ₱800–₱1,200 CPL on Google Ads can expect 3–6x ROI within 6 months when paired with strong offers and professional follow-up. Enter your marketing budget, average customer lifetime value, estimated CPL, and close rate — and this tool models your monthly revenue, total ROI, and payback period so you can make confident budget decisions.

Get a Precise Custom Quote

These estimates are based on Philippine market benchmarks. For an exact proposal tailored to your business, talk to our team — free, no commitment.

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How It Works

How to Use the Marketing ROI Calculator

This calculator models your digital marketing return based on four inputs: monthly marketing budget, customer lifetime value (how much a client is worth over their relationship with you), estimated cost per lead, and your lead-to-client close rate. Together, these four variables determine every meaningful marketing metric.

  1. 1

    Enter your Monthly Marketing Budget — this is the total spend including both agency fees and ad spend.

  2. 2

    Enter your Customer Lifetime Value (LTV) — the total revenue a single client generates over their relationship with you, not just the first sale.

  3. 3

    Set your estimated Cost Per Lead (CPL) — use your actual CPL if you have data, or use Philippine benchmarks from our Ads Budget Calculator.

  4. 4

    Set your Lead-to-Client Close Rate — what percentage of marketing-generated leads your team closes.

  5. 5

    Set the Projection Period (1–24 months) to see cumulative revenue and payback period.

Market Data

Philippines Market Benchmarks

These benchmarks are based on real campaign data and agency rates across Metro Manila and major Philippine cities — updated regularly to reflect current market conditions.

Google Ads CPL (PH average)

Across service and B2B industries

₱600–₱1,200

Meta Ads CPL (PH average)

Lead gen campaigns, PH market

₱400–₱900

Average Close Rate (PH SME)

Varies widely by industry and sales process

15–30%

Expected Marketing ROI at 6 months

Well-optimised campaigns with good offers

2x–5x

Payback Period (PH typical)

For campaigns spending ₱50,000–₱150,000/mo

2–4 months

LTV-to-CAC Ratio (healthy)

Ensures sustainable acquisition economics

3:1 or higher

Benchmarks reflect Metro Manila agency rates as of 2025. Actual costs vary by scope, timeline, and business requirements.

Common Questions

Frequently Asked Questions

Answers to the most common questions Philippine businesses ask about marketing roi calculator — based on real conversations with our clients.

Have a question not answered here?

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