01 · Local marketSEO shaped for Australian search
Paid media for New Zealand needs enough structure to protect a concentrated budget without pretending Auckland, Wellington, Christchurch and regional demand behave identically. Google Ads can capture active searches on Google.co.nz, while Meta Ads can introduce an offer, support consideration and return interested people to a relevant page. We define those jobs before setting campaign structure. Location settings are checked against where the business can actually sell, deliver or provide service. Search terms are reviewed for New Zealand usage, and landing pages use New Zealand English with -ise spelling. Retail planning can account for Trade Me, Afterpay and Laybuy when they are genuine parts of the offer, but their names are not inserted merely to sound local. For property campaigns, Trade Me Property and realestate.co.nz can alter how people compare listings and developments before submitting an inquiry, so creative and landing pages need a clear role beside those portals. Budgets, management fees and reports are expressed in NZD. Conversion definitions are agreed around qualified inquiries, purchases, bookings or another client-owned outcome rather than platform clicks alone. Account reviews cover search terms, exclusions, audience sources, placement quality, creative wear, form behaviour and attribution limits. Manila morning reaches New Zealand in early afternoon. That makes a same-day answer structurally possible for every campaign ticket and gives the client a practical review period before its working day closes. Urgent access, approval and escalation responsibilities are still written into the operating plan rather than implied by the time difference.
02 · ComplianceCampaign controls shaped by New Zealand advertising rules
New Zealand paid advertising rules affect campaign setup, creative approval, targeting data and the page reached after a click. The Advertising Standards Authority codes require advertisements to be identifiable, truthful and prepared with the relevant category standards in mind. We therefore check headlines, images, creator relationships, qualifications and landing-page consistency as one approval unit. The Commerce Commission and the Fair Trading Act change how prices, discounts, stock, comparisons, guarantees and performance claims are presented. Material conditions must be visible before a customer acts, so a short ad cannot be rescued by a contradictory checkout or a distant disclaimer. Medsafe and the Medicines Act require therapeutic products and health claims to be classified before launch. Search terms, ad copy, extensions, imagery and destination pages are reviewed together, with clinical or product statements sent to an authorised client reviewer. The Financial Markets Authority changes financial promotion by requiring fair balance and suitable risk context, which affects both the concise advertisement and the longer page behind it. The Privacy Act 2020 influences customer lists, audience matching, conversion tracking and lead forms. We record the source and approved use of personal information, minimise unnecessary fields and review vendor access. The Unsolicited Electronic Messages Act 2007 changes post-lead automation, so a submitted form is not treated as unlimited permission for unrelated messages. These obligations become category exclusions, claim evidence, consent checks, documented approvals and launch gates.
03 · ProofA visible New Zealand paid media scope
This page makes no claim about results from a New Zealand advertising account. A PPC engagement is assessed through the work commissioned and the decision records available to the client. Scope can cover a Google Ads and Meta Ads audit, conversion-definition workshop, account structure, New Zealand search-term research, location controls, negative terms, audience planning, creative briefs, landing-page review, tracking checks, budget pacing and reporting in NZD. The account remains client owned, and advertising spend is kept separate from the service fee. Change logs can show which campaigns, bids, exclusions, audiences, placements and creative versions were adjusted and why. Reports can separate platform activity from qualified inquiries, purchases or other agreed actions where the data supports that distinction. Review notes can record attribution limits and unresolved tracking issues instead of hiding them. This makes management activity and judgement inspectable without attaching an invented return, percentage or testimonial to an unnamed client. A future case study belongs here only after permission, source data and the relevant measurement definitions have been verified.
04 · PricingSEO pricing in NZD
Comparable local agency rangeNZD $4,000 to NZD $12,000
BX published rangeNZD $2,500 to NZD $6,600
The NZD proposal separates management fees from media spend. It states the included advertising platforms, markets, active offers, campaign volume, creative support, landing-page review, tracking work and reporting. Account repair, external production, software and specialist compliance advice are identified before approval if they sit outside normal management.
