BX Digital Marketing Services
PPC, Google Ads and Meta Ads Services for United States

PPC, Google Ads and Meta Ads for United States from the Philippines

Our Manila-based Philippines media buyers run Google Ads and Meta Ads for United States businesses with market-specific account structure, tracking and budget control.

Run Google Ads and Meta Ads for local demand with market-specific budget control, creative and reporting tied to qualified inquiries, purchases and revenue.

USD
Local currency
3
Australian time zones
4 steps
From audit to iteration
Scope

What’s included in Australian SEO

Google Ads and Meta Ads account audit

Campaign structure and audience planning

Local keyword and search-term research

Ad copy and creative briefing

Conversion tracking and attribution review

Landing page recommendations

Budget pacing and bid optimisation

Local-currency performance reporting

Method

How we run the work

01

Audit and measurement

We review account structure, spend allocation, conversion tracking, search terms, audiences and the quality of the outcomes recorded in each platform.

02

Plan the channel mix

Google Ads and Meta Ads receive distinct roles based on demand, buying cycle, location coverage and the commercial action the campaign needs to produce.

03

Build and launch

Campaigns, creative, exclusions, landing page paths and tracking checks are organised around an agreed local-currency budget and approval workflow.

04

Optimise against outcomes

We adjust bids, budgets, audiences, search terms and creative using qualified inquiry, purchase and revenue signals rather than platform activity alone.

01 · Local market

SEO shaped for Australian search

Paid media in the United States can consume budget quickly when geography, intent and conversion quality are treated as secondary details. We begin with the economics and operating footprint of the offer. A national e-commerce account may divide work between Google Shopping, search, Meta discovery, Shopify purchase data and Amazon activity. A home-services advertiser may need metro, ZIP code or service-radius controls alongside Yelp, Angi and Nextdoor. Property campaigns compete with established research behavior on Zillow, while B2B accounts often require a longer path from search or social click to a qualified pipeline event. Google Ads and Meta Ads receive distinct roles based on where demand already exists and what creative or landing-page evidence is available. Campaign structure separates products, services, states, metro areas and customer stages only when the business can act on those differences. Budgets, management fees and reporting are kept in USD. Search-term review, placement quality, exclusions, audience sources, bidding, creative wear, form behavior and attribution limits are documented. Conversion definitions distinguish platform events from accepted leads, purchases or pipeline stages chosen by the client. US English with -ize spelling is applied across advertisements and destination pages. Collaboration relies on a shifted schedule: a Manila evening team can join a planned US morning review, then optimization and build work continue after the client logs off. Completed changes can be ready when the next US day starts, but the service does not promise instant response or live monitoring across all US hours.

02 · Compliance

US paid media approvals connected to the ad, audience and follow-up

Paid advertising compliance is evaluated across the creative, targeting, landing page and contact sequence rather than one isolated headline. The FTC endorsement and testimonial guides change how reviews, influencers, demonstrations and performance statements are used. Material relationships need clear disclosure, and customer claims require evidence before they become ad creative. CAN-SPAM governs commercial email after a lead submits details, affecting sender identification, subject lines, physical address information and unsubscribe handling. The TCPA changes call and text follow-up, so lead forms must record appropriate consent and the client’s dialing or messaging workflow must match what the page states. HIPAA affects healthcare audiences, remarketing and lead capture. Protected health information is not placed into ordinary ad-platform audiences or conversion parameters, and healthcare forms receive a specific data-flow review. FINRA and the SEC change financial campaigns by requiring balanced promotion, retained approvals and controls around projections, testimonials and risk context. State bar advertising rules affect legal keywords, claims, comparisons, intake pages and jurisdictional disclosures. The CCPA and CPRA change California audience lists, tracking disclosures and opt-out handling. We document the source and permitted use of customer data, restrict uploads to approved lists and coordinate consent signals with the site. These requirements become targeting exclusions, evidence fields, creative approvals, form checks and launch gates.

03 · Proof

Visible paid media management for a US account

This page does not attach an advertising result to a United States client. A prospective client can instead evaluate the management scope and records produced in its own accounts. Work may include a Google Ads and Meta Ads audit, conversion-definition session, campaign architecture, US search-term research, geographic controls, negative terms, audience planning, creative briefs, landing-page review, tracking checks, USD budget pacing and reporting. The advertising accounts remain under client ownership, and media spend stays separate from the service fee. Change history can identify which bids, budgets, search terms, exclusions, audiences, placements and creative versions were adjusted, together with the reason. Reporting can distinguish platform events from qualified inquiries, purchases or accepted pipeline stages where the client’s data supports that distinction. Tracking gaps and attribution limits remain visible rather than being converted into a favorable narrative. The resulting account record allows the US team to inspect judgment, execution and budget governance without invented returns, percentages or testimonials. A case study should appear only after permission and verification of source data, definitions and the relevant campaign period.

04 · Pricing

SEO pricing in USD

Comparable local agency rangeUSD $8,000 to USD $20,000
BX published rangeUSD $1,500 to USD $5,000

The USD proposal separates the service fee from advertising spend and records the included platforms, states or metro areas, active offers, campaign volume, creative support, landing-page review, measurement work and reporting. Account reconstruction, external production, paid tools and specialist legal review are identified separately when required.

Time Zone Coverage

Timezone coverage for Australian businesses

US business-hour overlap with Manila is limited. A shifted Manila evening covers planned US morning reviews, then production continues overnight so completed work or a documented update can be waiting when the client opens its laptop. Each difference is one hour less during daylight saving.

ETUTC-5 standard / UTC-4 daylight

New York, Washington, Miami

13 hours behind Manila in standard time

Coverage is planned around New York, Washington, Miami business hours.

CTUTC-6 standard / UTC-5 daylight

Chicago, Dallas, Houston

14 hours behind Manila in standard time

Coverage is planned around Chicago, Dallas, Houston business hours.

MTUTC-7 standard / UTC-6 daylight

Denver, Salt Lake City

15 hours behind Manila in standard time

Coverage is planned around Denver, Salt Lake City business hours.

PTUTC-8 standard / UTC-7 daylight

Los Angeles, San Francisco, Seattle

16 hours behind Manila in standard time

Coverage is planned around Los Angeles, San Francisco, Seattle business hours.

Reporting

The numbers we report and when

SEO reporting should make decisions easier. We keep the dashboard tied to the work being delivered and separate search visibility from the conversions it is intended to support. Reports are prepared in a format your Australian team can review without translating terminology or currency.

Qualified inquiries or purchases

Monthly report

Cost per commercial outcome

Monthly report

Return on ad spend

Monthly report

Conversion rate

Monthly report

Budget pacing

Weekly review

Creative and search-term findings

Weekly written update

Google AdsMeta Ads ManagerGoogle Tag ManagerGA4Looker Studio
Questions

Australian SEO FAQs

Can Google Ads and Meta Ads run under one plan?

Yes. We give each platform a defined role, then report their contribution against the same commercial measurement plan. Google Ads can capture active demand while Meta Ads can support discovery, consideration and remarketing.

Is advertising spend included in the management fee?

Advertising spend is separate from the service fee and remains visible in the client-owned platform accounts. The proposal records the agreed local-currency budget, management scope and approval process.

Can you work with an existing advertising account?

Yes. We can audit and restructure an existing account while preserving useful history, or prepare a new structure when the current setup cannot support reliable tracking and optimisation.

Can the same US plan cover Google Ads and Meta Ads?

Yes, when the channels have different, documented jobs. Google Ads can capture existing demand while Meta Ads supports discovery, consideration or remarketing. Allocation follows the offer, margin, sales cycle, creative supply and verified conversion data. Both channels are reported in USD against the commercial actions the client approves.

How are urgent account issues handled from Manila?

The operating plan names escalation contacts, account permissions and which changes require client approval. A shifted Manila evening can cover a scheduled US morning review, but the service does not claim live support through every US business hour. Routine builds and analysis are completed overnight for the following US workday.

Where are the people managing our US Google Ads and Meta Ads based?

The media buying team works from Manila, Philippines. It handles account audits, campaign structure, search-term and audience review, creative briefing, tracking checks and US reporting while the US client retains platform ownership and approves material changes.

How does a Philippines PPC team manage US campaign work without live US-hours coverage?

The team works a shifted schedule rather than promising continuous US business-hour support. Agreed checks and approvals are scheduled for an overlap window across Eastern, Central, Mountain and Pacific markets, then optimization, documentation and campaign preparation continue overnight so the next completed work is available when the US client starts the day.

Ready to discuss PPC in USD?

Tell us about your US market, your current ppc priorities and the commercial goals behind them.