BX Digital Marketing Services
Franchise brand
Philippines

Franchise enquiries at scale, with 2 to 3 franchisees signing a month

Meta AdsLead generationB2B11 months
Client reported
2 to 3
franchisees a month
client reported
14,984
conversations started
₱20.83 each on average
₱332,114
Meta spend, 11 months
about ₱30,190 a month

Where it started

A franchise brand recruiting business owners, on a Meta budget of about ₱30,000 a month.

What we did

Ran twelve campaigns over 11 months: nine to start conversations with prospective franchisees and three to keep the offer visible.

What changed

14,984 conversations started at an average ₱20.83 each, and the best campaign brought in 8,968 of them at ₱6.04.

Conversations by messaging campaign (cost each below)Conversations by messaging campaign (cost each below)3691₱80.028,9682₱6.048833₱60.572,4824₱30.0026₱205.96387₱124.671,92010₱41.2314811₱36.1817412₱61.82
Conversations by messaging campaign (cost each below)
LabelValueContext
1369₱80.02
28968₱6.04
3883₱60.57
42482₱30.00
62₱205.96
738₱124.67
101920₱41.23
11148₱36.18
12174₱61.82

Proof

Meta Ads Manager rows for twelve franchise recruitment campaigns: ₱332,114 total spend and 14,984 messaging conversations
Meta Ads Manager

Source: Meta Ads Manager, twelve campaigns over 11 months (5, 8 and 9 were engagement). Franchisee counts and value are client reported.

Client reported

What it is worth

The client reports 2 to 3 franchisees availing each month, valued at ₱8M to ₱9M per franchisee. Client reported.

Key finding

One campaign started 8,968 conversations at ₱6.04, 60% of the total for 17% of the spend.

Where this work applies

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Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.