BX Digital Marketing Services
Furniture and home decor brand
Philippines

Monthly store sales grew from ₱193K to ₱1.31M

Meta AdsGoogle AdsTrackingConversion optimisationApr to Jul 2026
₱1.31M
store sales, July 2026
about ₱193K in April
3.38x → 5.59x
Meta return on ad spend
May to June 2026
657 → 1,363
visits from Google search
March to August 2026

Where it started

In April 2026, the first month of the new campaigns, the online store recorded about ₱193K in sales.

What we did

Set up conversion tracking, launched Meta and Google Ads, rebuilt Google Ads targeting and negative keywords, added a Shopping campaign, and designed store conversion improvements.

What changed

Monthly sales grew to ₱787K in May, ₱958K in June and about ₱1.31M in July. Meta return on ad spend rose from 3.38x to 5.59x between May and June, and visits from Google's free results doubled from March to August.

Store sales by month, all channels (PHP thousands)Store sales by month, all channels (PHP thousands)193Apr787May958Jun1,310Jul
Store sales by month, all channels (PHP thousands)
LabelValue
Apr193
May787
Jun958
Jul1310

Proof

Meta Ads results tiles from the June 2026 monthly report: spend, impressions, reach, clicks, CPM, CPC, CTR and 5.59x return on ad spend
Meta Ads results, June 2026 monthly report
May 2026 monthly report scorecard: 8.68x ROAS, PHP 90,686 spend, PHP 786,744 revenue, 90 purchases, PHP 1,008 cost per purchase, PHP 8,742 average order
May 2026 monthly report scorecard

Source: Shopify sales from the monthly performance reports (May and June report; April and July from the portfolio summary). Meta return on ad spend from Metricool. Visits from Google Analytics 4.

Tracked revenue

What it is worth

June’s PHP 68,088 of Meta spend returned about PHP 380,000 in sales (5.59x), above the 2.5x to 3.0x target.

May 2026 monthly report

8.68x
ROAS, May 2026 report
store sales / ad spend, target 3.0x
90
purchases
₱1,008 cost per purchase
₱8,742
average order value
high-ticket furniture

₱786,744 in store sales in May 2026 on ₱90,686 of ad spend across Meta Ads, Google Ads, social media management and a production shoot. Case figures above show the Meta-only view (3.38x in May).

Where this work applies

Related case studies

Client report executive summary: 3.18x blended ROAS, 12.01x conversion campaign ROAS, ₱329,328 spend, 88 purchases, SEO and email results
Kitchen appliance brand
Philippines

Conversion campaigns returned 12x while the whole account held 3.18x

3.18x
blended account ROAS
12.01x
conversion campaign ROAS
Meta AdsGoogle AdsSEOEmailSocial media
Read case study
Meta Ads Manager rows for a website purchase campaign: ₱12,000 spent, 27 purchases, ₱262,495 conversion value, 21.87 purchase ROAS
Premium retail brand
Philippines

₱262,495 in website sales from ₱12,000 of Meta spend

21.87x
purchase ROAS
27
website purchases
Meta AdsWebsite purchasesTracking
Read case study
Google Ads monthly report for 12 July to 9 August 2026 showing leads, cost per click and conversion actions
Recruitment agency
Australia

Cost per click down 46% over five months, with real leads coming in

A$8.49 → A$4.61
cost per click
0 → 15
enquiries + CV requests a month
Google AdsKeyword researchTracking
Read case study

Discuss your growth goals with BX

Tell us what you want to improve and we will help define a practical measurement and delivery plan.

Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.