BX Digital Marketing Services
Recruitment agency
Australia

Cost per click down 46% over five months, with real leads coming in

Google AdsKeyword researchTrackingApr to Sep 2026
A$8.49 → A$4.61
cost per click
first vs latest month
0 → 15
enquiries + CV requests a month
best month, Jul to Aug
13.33%
click-through rate, best month
from 8.91%

Where it started

In the first reporting month, 12 April to 14 May 2026, the account paid A$8.49 per click and received calls but no enquiry forms.

What we did

Moved tracking to website-first leads, built a new industry campaign around trade-specific recruitment searches, retired the older campaign, added negative keyword lists, and started tracking CV requests from employers.

What changed

Cost per click fell to A$3.19 at its best and A$4.61 in the latest month, and submitted enquiries and CV requests went from 0 to 1 a month to 12 to 15.

Cost per click by reporting month (A$, lower is better)Cost per click by reporting month (A$, lower is better)8.49Apr 12 to May 149.87May 15 to Jun 146.79Jun 11 to Jul 113.19Jul 11 to Aug 114.61Aug 12 to Sep 12
Cost per click by reporting month (A$, lower is better)
LabelValue
Apr 12 to May 148.49
May 15 to Jun 149.87
Jun 11 to Jul 116.79
Jul 11 to Aug 113.19
Aug 12 to Sep 124.61

Proof

Google Ads monthly report for 12 July to 9 August 2026 showing leads, cost per click and conversion actions
Google Ads report, 12 Jul to 9 Aug 2026

Source: Google Ads monthly reports, April to September 2026. Lead counts before July mixed calls and clicks; CV requests were tracked from July. A form tracking gap from 26 August means the latest month's leads are a minimum.

Industry context

What it is worth

Permanent placement fees run 12% to 22% of salary, and the median full-time chef earns A$73,996 (Jobs and Skills Australia, 2025). One placement from the 12 to 15 monthly enquiries is worth about A$8,900.

Where this work applies

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Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.