Leads grew from 258 a month to 870 across 2026

Google AdsCRMWebsite chatJan to Aug 2026

Illustrative value

870

leads in August 2026

258 in January

80 → 157

booked admissions calls

May to August

4 → 81

leads traced to Google Ads

May to August

Where it started

In January 2026 the school's CRM logged 258 new leads. In May, 4 of the month's leads traced back to Google Ads.

What we did

Rebuilt Google Ads around three lead campaigns, passed campaign tags into the CRM so ad leads can be traced, and added a website chat that feeds the CRM.

What changed

Monthly leads grew through the year to 870 in August, booked admissions calls rose from 80 in May to 157 in August, and leads traced to Google Ads went from 4 to 81.

CRM leads by month, 2026
Label	Value
Jan	258
Feb	302
Mar	378
Apr	366
May	364
Jun	336
Jul	563
Aug	870

Booked admissions calls by month
Label	Value
May	80
Jun	75
Jul	110
Aug	157

Proof

Source: CRM extracts: Jan to Apr pulled 21 Jul 2026 (bulk imports excluded); May to Aug from the 2 Sep 2026 lead source report.

Illustrative, based on published industry prices

What it is worth

At about US$3,000 a year in tuition per student, if just 1 in 40 of August’s 870 leads enrolled, that is 21 students worth about US$63,000 a year. Illustrative.