BX Digital Marketing Services
Premium retail brand
Philippines

₱262,495 in website sales from ₱12,000 of Meta spend

Meta AdsWebsite purchasesTrackingPurchase campaign ending 30 Sep 2025
21.87x
purchase ROAS
₱262,495 on ₱12,000
27
website purchases
20 credited results at ₱600
66.55x
best line's ROAS
₱125,820 on ₱1,891

Where it started

A premium retail brand selling through its own website, with purchases tracked back to Meta in Ads Manager.

What we did

Ran one campaign optimised for website purchases on a ₱22,000 lifetime budget and let spend follow results across two delivery lines.

What changed

₱12,000 of spend produced 27 website purchases worth ₱262,495. Meta credited 20 of them as campaign results, at ₱600 each.

Purchase conversion value by delivery line (PHP)Purchase conversion value by delivery line (PHP)136,675Line 1₱10,109 spend · 13.52x125,820Line 2₱1,891 spend · 66.55x262,495Total₱12,000 spend · 21.87x
Purchase conversion value by delivery line (PHP)
LabelValueContext
Line 1136675₱10,109 spend · 13.52x
Line 2125820₱1,891 spend · 66.55x
Total262495₱12,000 spend · 21.87x

Proof

Meta Ads Manager rows for a website purchase campaign: ₱12,000 spent, 27 purchases, ₱262,495 conversion value, 21.87 purchase ROAS
Meta Ads Manager

Source: Meta Ads Manager, purchase campaign ending 30 Sep 2025 (lifetime budget ₱22,000). Conversion value is Meta-tracked website sales.

Tracked revenue

What it is worth

Every ₱1 of Meta spend sat against about ₱21.87 in tracked website sales. The 27 purchases averaged about ₱9,722, so one order covered most of the ₱12,000 spent.

Key finding

The smaller delivery line spent 16% of the budget and brought in 48% of the sales value, at 66.55x.

Where this work applies

Industries

Countries

Related case studies

Meta Ads results tiles from the June 2026 monthly report: spend, impressions, reach, clicks, CPM, CPC, CTR and 5.59x return on ad spend
Furniture and home decor brand
Philippines

Monthly store sales grew from ₱193K to ₱1.31M

₱1.31M
store sales, July 2026
3.38x → 5.59x
Meta return on ad spend
Meta AdsGoogle AdsTrackingConversion optimisation
Read case study
Meta Ads Manager rows for three messaging campaigns: ₱226,264 spent and 15,105 messaging conversations started
Healthy retail product
PhilippinesClient reported

Over ₱2M in reported sales from ₱226,264 of Meta spend

~8.8x
ROAS, client reported
15,105
chats started
Meta AdsMessaging campaigns
Read case study
Meta Ads Manager rows for four messaging campaigns: ₱218,596 spent, 16,506 messaging conversations started at ₱13.24 each
Retail pastry brand
PhilippinesClient reported

16,506 customer chats in 70 days, at ₱13.24 each

~11.9x
ROAS, client reported
16,506
chats started
Meta AdsMessaging campaigns
Read case study

Discuss your growth goals with BX

Tell us what you want to improve and we will help define a practical measurement and delivery plan.

Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.