BX Digital Marketing Services
Healthy retail product
Philippines

Over ₱2M in reported sales from ₱226,264 of Meta spend

Meta AdsMessaging campaigns10 months
Client reported
~8.8x
ROAS, client reported
₱2M+ on ₱226,264
15,105
chats started
3 campaigns, 10 months
₱14.98
cost per chat
lowest campaign ₱10.37

Where it started

A healthy retail product sold in bottles, promoted with Meta campaigns built to start conversations with buyers.

What we did

Ran three messaging campaigns over 10 months, putting most of the budget into the one that started 10,207 chats at ₱14.03 each.

What changed

15,105 chats started at an average ₱14.98 each, with the smallest campaign reaching ₱10.37 per chat.

Chats started by campaign (cost per chat below)Chats started by campaign (cost per chat below)385Campaign 1₱10.3710,207Campaign 2₱14.034,513Campaign 3₱17.51
Chats started by campaign (cost per chat below)
LabelValueContext
Campaign 1385₱10.37
Campaign 210207₱14.03
Campaign 34513₱17.51

Proof

Meta Ads Manager rows for three messaging campaigns: ₱226,264 spent and 15,105 messaging conversations started
Meta Ads Manager

Source: Meta Ads Manager, three messaging campaigns over 10 months. The ₱2M+ sales figure is client reported.

Client reported

What it is worth

The client reports more than ₱2M in sales. Against ₱226,264 of spend that is about 8.8x, roughly ₱8.80 of sales for every ₱1 of ads. Client reported.

Key finding

63% of spend went to the campaign that started 68% of all chats.

Where this work applies

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Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.