Retail pastry brand

Philippines

16,506 customer chats in 70 days, at ₱13.24 each

Meta AdsMessaging campaigns70-day campaign run

Client reported

~11.9x

ROAS, client reported

₱2.6M+ sales on ₱218,596

16,506

chats started

70 days, 4 campaigns

₱13.24

cost per chat

lowest campaign ₱10.30

Where it started

A retail pastry brand whose Meta campaigns were built to start chats with buyers, not just collect likes.

What we did

Ran four messaging campaigns over 70 days, with most of the budget on the strongest one, which started 9,465 chats at ₱13.16 each.

What changed

16,506 conversations started at an average ₱13.24 each, and the most efficient campaign brought the cost down to ₱10.30 per chat.

Chats started by campaign (cost per chat below)
Label	Value	Context
Campaign 1	9465	₱13.16
Campaign 2	4183	₱15.39
Campaign 3	2852	₱10.30
Campaign 4	6	₱55.70

Proof

Meta Ads Manager

Source: Meta Ads Manager, messaging campaigns over a 70-day run. Run length and the ₱2.6M+ sales figure are client reported.

Client reported

What it is worth

The client reports more than ₱2.6M in sales over the run. Against ₱218,596 of Meta spend, that is about 11.9x. Client reported.

Key finding

57% of all chats came from one campaign at ₱13.16 each. The ₱55.70 test was held to ₱334.

Where this work applies

Services

Industries

Restaurants & Cafes

Countries

Philippines

Guides

Related case studies

Meta Ads Manager rows for three messaging campaigns: ₱226,264 spent and 15,105 messaging conversations started

Healthy retail product

PhilippinesClient reported

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Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.