Cafe

Philippines

₱60K to ₱80K in added monthly sales on ₱10K of ads

Meta AdsMessagingEngagementAbout 16.7 months

Client reported

6x to 8x

return, client reported

₱60K to ₱80K added a month

₱167,506

total Meta spend

about ₱10,030 a month

2,517

chats started

plus 312,634 engagements

Where it started

A cafe running Meta on about ₱10,000 a month, a small budget that has to earn its keep every month.

What we did

Ran ten campaigns across about 16.7 months: nine built to start chats with customers and one to grow post engagement.

What changed

Spend stayed on budget at about ₱10,030 a month, while the account started 2,517 customer chats and earned 312,634 post engagements.

Chats started by messaging campaign (cost per chat below)
Label	Value	Context
1	838	₱72.26
2	211	₱70.62
3	226	₱53.55
4	103	₱17.74
6	258	₱60.25
7	212	₱48.15
8	162	₱71.45
9	425	₱53.84
10	82	₱60.97

Proof

Meta Ads Manager rows for ten cafe campaigns: ₱167,506 total spend, messaging conversations and post engagements with cost per result — Meta Ads Manager

Source: Meta Ads Manager, ten campaigns over about 16.7 months. Added monthly sales are client reported.

Client reported

What it is worth

The cafe reports ₱60,000 to ₱80,000 in added sales each month. On a ₱10,000 monthly budget that is a 6x to 8x return. Client reported.

Key finding

2,517 chats at about ₱61 each, plus one engagement campaign that earned 312,634 interactions at ₱0.04.

Where this work applies

Services

Industries

Restaurants & Cafes

Countries

Guides

Related case studies

Retail pastry brand

PhilippinesClient reported

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Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.