BX Digital Marketing Services
Medical aesthetics clinic
Canada

Leads per month nearly doubled while cost per lead fell by a third

Meta AdsLead handlingApr to Aug 2026
Illustrative value
1,784
Meta leads, Apr to Aug 2026
CA$6.57 each on CA$11,714
CA$9.40 → CA$6.20
cost per lead
May to August
+142%
new patients, whole clinic
15 Apr to 31 May vs 2025

Where it started

A physician-led aesthetics clinic launching its first lead campaigns on Facebook and Instagram in mid-April 2026.

What we did

Launched offer-led lead campaigns in English and French, tested treatment offers against each other, added retargeting, then expanded to new treatment offers from June. Leads went to the clinic team and an AI booking assistant.

What changed

Monthly leads grew from 260 in May to 499 in July and 488 in August, while cost per lead fell from CA$9.40 to about CA$6. Across the first campaign window, new patients were up 142% on the same dates in 2025.

Meta leads by month (cost per lead below)Meta leads by month (cost per lead below)131Apr (from 15th)CA$3.39260MayCA$9.40406JunCA$6.91499JulCA$6.00488AugCA$6.20
Meta leads by month (cost per lead below)
LabelValueContext
Apr (from 15th)131CA$3.39
May260CA$9.40
Jun406CA$6.91
Jul499CA$6.00
Aug488CA$6.20

Proof

Launch campaign report summary showing 386 leads, 49 consultations booked, and phase results for April and May 2026
Launch campaign report, 15 Apr to 31 May 2026

Source: Meta Marketing API, lead campaigns by calendar month, pulled 16 Sep 2026. April covers the launch from 15 April. Appointments from the clinic's booking system.

Illustrative, based on published industry prices

What it is worth

About 1 in 10 clinic web leads become paying patients (AmSpa via Terri Ross, 2026), at about CA$300 a neuromodulator visit (LaserBodyMD, 2025): roughly 178 patients and CA$53,000 in first visits on CA$11,714 of spend. Illustrative.

Where this work applies

Related case studies

Meta Ads Manager campaign rows for November 2025 with names and device brand hidden
Multi-location aesthetics clinic
Canada

3,104 Meta leads in 12 months, at CA$9.11 each

3,104
Meta leads, Sep 2025 to Aug 2026
399
leads in August 2026
Meta AdsContent
Read case study
Meta Ads results tiles from the June 2026 monthly report: spend, impressions, reach, clicks, CPM, CPC, CTR and 5.59x return on ad spend
Furniture and home decor brand
Philippines

Monthly store sales grew from ₱193K to ₱1.31M

₱1.31M
store sales, July 2026
3.38x → 5.59x
Meta return on ad spend
Meta AdsGoogle AdsTrackingConversion optimisation
Read case study
Meta Ads Manager rows for a website purchase campaign: ₱12,000 spent, 27 purchases, ₱262,495 conversion value, 21.87 purchase ROAS
Premium retail brand
Philippines

₱262,495 in website sales from ₱12,000 of Meta spend

21.87x
purchase ROAS
27
website purchases
Meta AdsWebsite purchasesTracking
Read case study

Discuss your growth goals with BX

Tell us what you want to improve and we will help define a practical measurement and delivery plan.

Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.