Where it started
A multi-location aesthetics clinic that generated 107 Meta leads in September 2025.
Multi-location aesthetics clinic
Canada3,104 Meta leads in 12 months, at CA$9.11 each
Meta AdsContentSep 2025 to Aug 2026
Illustrative value
3,104
Meta leads, Sep 2025 to Aug 2026
CA$9.11 each
399
leads in August 2026
highest month in the 12
CA$6.81
lowest cost per lead
337 leads, March 2026
What we did
Ran monthly offer campaigns in English and French and a Black Friday promotion, then in July 2026 set up four offers running side by side, with new ads swapped in so campaigns keep what they have learned.
What changed
Leads held above 200 in ten of the twelve months, cost per lead fell to CA$6.81 in March, and August 2026 was the strongest month at 399.
| Label | Value |
|---|---|
| Sep | 107 |
| Oct | 153 |
| Nov | 307 |
| Dec | 242 |
| Jan | 208 |
| Feb | 292 |
| Mar | 337 |
| Apr | 324 |
| May | 219 |
| Jun | 279 |
| Jul | 237 |
| Aug | 399 |
Proof
Source: Meta Marketing API, lead campaigns by month, pulled 16 Sep 2026; November adds 160 Black Friday leads reported under a separate result type. Cost per lead uses lead-campaign spend.
Illustrative, based on published industry prices
What it is worth
Body contouring plans in Canada start around CA$2,000 (Canada MedLaser, Bar Beauty, 2026). If 1 in 10 of the 3,104 leads bought one plan, that is about CA$620,000 in treatments on CA$28,292 of ad spend. Illustrative.
Where this work applies
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Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.