Real Estate Digital Marketing for Developers, Brokers and Agents
BX plans and runs real estate digital marketing across search ads, project landing pages, Meta campaigns, video and email. We build the path from first inquiry to site visit, and follow up with every lead your sales team cannot reach the same day.
Who this is for
- Developers launching pre-selling condominium or house-and-lot projects
- Brokerages and independent agents who want a steady flow of buyer and seller inquiries
- Property brands selling to overseas buyers, including Filipinos working abroad
- Sales teams whose leads go cold because follow-up depends on who is free that day
- Agencies and brokers in the US, Australia and Canada who want outsourced campaign and email support
Problems we solve
- ✕Inquiry costs keep rising and the sales team says many leads are not serious
- ✕A project competes with many similar developments at the same price in the same area
- ✕Website visitors research for months but rarely book a viewing or site visit
- ✕Old leads sit in a spreadsheet with no email or message follow-up
- ✕Overseas buyers need different timing, channels and messages from local buyers
- ✕Reports show clicks and leads, but no one can say which campaigns produced viewings or reservations
What is included
Property search ads
Google Search campaigns on project, location and property-type searches, such as condo for sale in a specific city, managed by our Google Ads team.
Project landing pages
One page per project with unit types, price ranges, location, amenities, virtual tour embeds and a short inquiry form. Built by our landing page design team.
Meta lead and messaging campaigns
Facebook and Instagram campaigns run under Meta's housing special ad category rules where they apply, which limit some targeting options for housing ads.
Real estate email marketing
New-lead welcome sequences, project updates, price and inventory alerts and re-engagement for old leads, with consent and unsubscribe handling that follows the anti-spam law in each market. See email marketing.
Project films and drone footage
Walk-throughs, aerial footage and lifestyle clips for ads, listings and email.
Lead routing and tracking
Forms and chats sent to the right salesperson, with source tracking so you see cost per inquiry and per site visit.
Listing and project SEO
Location guides, project pages and developer or brokerage pages built to rank for area and property-type searches, so organic inquiries grow alongside paid campaigns. Delivered by our SEO team.
What you get from it
Every lead gets a follow-up
Email and message sequences keep contact going while buyers take months to decide.
Cost per site visit, not just per lead
Reports connect ad spend to inquiries and to the visits your team records, so budget moves to the campaigns that produce viewings.
Rules built in
Housing ad restrictions on Meta, CAN-SPAM in the US, the Spam Act in Australia, PECR in the UK and the Data Privacy Act in the Philippines are handled in setup, not after a complaint.
One team across channels
Search, social, landing pages, video and email share one plan and one report.
How we work
Audit
Current campaigns, cost per inquiry, lead handling speed, CRM or spreadsheet setup and competing projects.
Plan
Budget split by channel and project, landing page brief, email sequences and tracking plan.
Build
Landing pages, campaigns, forms, lead routing and email flows.
Launch and follow up
Campaigns go live and every new lead enters a follow-up sequence.
Report
Monthly results on inquiries, cost per inquiry, site visits recorded and email engagement.
Paid ads management starts from USD 600 per month plus ad spend. SEO starts from USD 800 per month and social media management from USD 800 per month. Landing pages, video and email marketing are quoted per scope. Contact us for a quote.
Get a scoped quoteSee BX results across industries at /results/case-studies/.
Frequently asked questions
What does real estate digital marketing include?
Search ads, social media ads, project or listing landing pages, SEO, video and email follow-up, tied together with lead tracking. The right mix depends on whether you sell projects, list resale properties or recruit sellers.
Should developers start with SEO or paid ads?
Paid ads produce inquiries while a project is selling. SEO suits brokers and developers with a long pipeline of projects. Many run ads for launches and build SEO alongside.
Does real estate email marketing still work?
Yes, when it is based on consent and sends useful information: new inventory, price changes, construction updates and viewing invitations. It is also the cheapest way to re-engage old leads.
What should a real estate email sequence include?
A welcome email with the project or listing details the person asked about, a follow-up with floor plans, prices or payment terms, an invitation to view, and regular updates on inventory and construction. Every email needs a working unsubscribe link and your contact details.
Are there special rules for housing ads on Facebook?
Yes. Meta requires housing ads to run under a special ad category, which limits some audience options such as age and detailed targeting. We set this up correctly from the start.
Can you target overseas Filipino buyers?
Yes. Campaigns can target locations with large Filipino communities abroad, with messaging and follow-up timed for their time zones.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.