Website Audit Services That End in a Ranked Fix List
Our website audit services check your site's technical health, on-page SEO, content gaps, backlinks, competitors and, for local businesses, your Google Business Profile. You get a prioritized plan in plain language, not a generic checklist.
Who this is for
- Business owners who do not know why their site is not getting search traffic
- Marketing managers who need a baseline before starting or switching SEO providers
- Sites that lost traffic after a Google update, redesign or platform migration
- Multi-location and service-area businesses that need a local SEO audit of their Business Profiles
- Teams that inherited an old website and need to know what is on it
- Agencies that want an outside SEO audit for a client or a prospect
Problems we solve
- ✕No clear reason why pages do not rank or appear in Google
- ✕Traffic drops after an algorithm update or site change
- ✕Pages missing from Google's index, or duplicates indexed instead
- ✕Competitors appearing in the map pack while your listing does not
- ✕Months of SEO work with no baseline to measure it against
- ✕Audit reports from tools with hundreds of warnings and no priorities
What is included
Technical SEO analysis
A full crawl checked against Google Search Console: indexing, canonicals, redirects, broken links, sitemaps, robots.txt, structured data and Core Web Vitals.
On-page optimization audit
Titles, headings, meta descriptions, internal links and how well each key page matches the searches it should rank for.
Content gap analysis
Topics and questions your customers search that your site does not answer yet, grouped by service and buying stage.
Backlink profile review
Who links to you, which links carry weight, and gaps compared with the sites outranking you.
Competitor benchmark
How you compare with your top three organic rivals on pages, content depth, links and visibility.
Local SEO audit
For local businesses: Business Profile completeness, categories, reviews, citation consistency, location pages and map grid scans that show where you appear around each branch.
Tracking and measurement check
We confirm Google Analytics, Search Console and conversion tracking are recording forms, calls and purchases correctly, so the results of every fix can be measured after the audit.
Prioritized action plan
Quick wins and long-term fixes ranked by likely impact and effort, in a PDF report and a Google Sheets tracker your team can work from.
What you get from it
A clear picture of strengths and weaknesses
You see what is working, what is broken and what is missing, in one place.
A roadmap your team can act on
Every issue lists the affected URLs, the fix and its priority, written in plain language.
Where competitors are ahead
The benchmark shows which gaps are worth closing first.
A baseline for any SEO program
Starting numbers make later progress measurable, whoever does the work.
Budget spent on the right fixes
Ranked priorities show where developer and content time will matter most, so you do not spend it on warnings that change nothing.
How we work
Data collection
We gather data from Google Search Console, Google Analytics, Ahrefs, crawl tools and, for local audits, your Business Profile and map grid scans.
Analysis
We review technical, on-page, content, authority and local factors, and confirm each finding before it goes in the report.
Report creation
A clear, prioritized report with screenshots, affected URLs and recommended fixes.
Audit walkthrough
A 60-minute call to go through the findings and answer your questions.
Fix support
If you engage us for ongoing SEO, we implement the fixes in priority order and re-check each one in Search Console and the crawl data.
A standalone website audit is quoted per scope, based on site size, number of locations and whether a local SEO audit is included. The audit is always the first step in our ongoing SEO programs, which start from USD 800 per month for international clients. Ask for an audit quote.
Get a scoped quoteEstimate the cost first
Every BX SEO engagement starts with an audit. Two local SEO results: a private medical clinic in Canada averaged map spot 13.9 across a 39-point grid; after the work, calls from its Business Profile grew from 47 (Sep to Nov 2025) to 368 (Jun to Aug 2026) and the average spot improved to 8.6. A building materials supplier in Australia moved its main branch from an average map spot of 3.6 to 1.9, appearing in the top 3 at 35 of 39 grid points.
Frequently asked questions
What do website audit services include?
A technical crawl, an on-page review, content gap analysis, a backlink review, a competitor benchmark and a prioritized action plan. Local businesses can add a local SEO audit of their Business Profile, citations and map rankings.
What is a local SEO audit?
A review of the signals behind map results: Business Profile details and categories, reviews, citation consistency, location pages and where you appear on a map grid. Google says local results are mainly based on relevance, distance and popularity.
What if I do not have a developer?
The report is prioritized and written in plain language. We can also implement the fixes if you engage us for ongoing SEO.
Is the audit included in your SEO retainer?
Yes. A site audit is always our first step in any ongoing SEO engagement.
Do you audit competitor websites too?
Yes. A competitor benchmark compares you with your top three organic rivals.
What format is the report in?
A detailed PDF report plus a prioritized Google Sheets action tracker, followed by a walkthrough call.
Keep exploring
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.