Copywriting Services for Websites, Ads, Emails and Sales Pages
Our copywriting services turn what you know about your customers into words that get read and acted on. We research the buyer, write the page, ad or email, and revise with you until it is right.
Who this is for
- Businesses rebuilding a website that need every page written, not just the home page
- Ecommerce stores with hundreds of thin or copied product descriptions
- Advertisers who need fresh ad copy variations for testing on Google and Meta
- Teams running email marketing without a writer, who need email copywriting for flows and campaigns
- Agencies that need a reliable copy team behind their own clients
- Founders launching a new offer who need a sales page and the email sequence that points to it
Problems we solve
- ✕Website copy that describes the company but not the customer's problem
- ✕Service pages that never mention the words buyers type into Google
- ✕Ads that get clicks but send people to pages that do not match the promise
- ✕Welcome and nurture emails that read like announcements, so nobody replies or buys
- ✕Product descriptions copied from the supplier, which say nothing new to search engines or shoppers
- ✕Five people writing in five different voices across the site, ads and emails
What is included
Website copy
Home, about, service, location and contact pages, written with a target keyword per page and a clear next step for the reader.
Sales and landing page copy
Long-form sales pages and campaign landing pages built around one offer, one audience and one call to action.
Ad copy variations
Headline and description sets for Google Ads responsive search ads and primary text for Meta, written in A/B sets so your media buyer has options to test.
Email copywriting
Welcome series, nurture sequences, cart recovery, newsletters and promotional campaigns, with subject line options for each send.
Product descriptions
Original descriptions that answer size, material, use and care questions, structured for both shoppers and search.
Brand story and tagline
A short brand story, positioning lines and tagline options, plus a one-page voice guide your team can reuse.
Copy audits and rewrites
A page-by-page review of your existing site, ads or emails that flags unclear offers, missing proof and weak calls to action, followed by rewrites of the pages that matter most to sales.
What you get from it
Copy written from research
We read your reviews, sales calls, competitor pages and search data before writing, so the words match how buyers talk.
Search built in
Website and blog copy is written around a mapped keyword and search intent, using on-page practices from Google's own guidance.
One voice across channels
The same team writes your site, ads and emails, so the tone and claims stay consistent.
Time back for your team
Your staff review and approve instead of drafting from a blank page.
Claims you can stand behind
We check every statistic, testimonial and product claim against a source you provide, so nothing goes live that your legal or compliance team would need to pull later.
How we work
Brand and audience brief
We learn your brand voice, your buyer, the offer and the action each piece should drive.
Research and outline
We study your market, competitors and customer language, then share an outline or headline options before full drafting.
Copy creation
Full drafts with several headline variants, delivered in Google Docs or your preferred format.
Revision and final delivery
Two complete rounds of revisions are included, then we deliver final copy ready to publish or hand to your developer.
Copywriting is quoted per scope: by page, by email sequence or as a monthly content allowance. Send us the list of pages or assets on the contact page and we will reply with a written quote.
Get a scoped quoteFor an Australian building materials supplier, BX rewrote product pages and 85 page titles and published 17 builder guides as part of an SEO program; monthly Google clicks rose from 268 in August 2025 to 637 in August 2026. For a Singapore and Malaysia corporate services group, BX refreshed and wrote service articles; 46 tracked keywords improved between March and August 2026. Copy was one part of wider SEO work in both cases, and results vary by market and starting point.
Frequently asked questions
What do copywriting services include?
At BX they include website pages, sales and landing pages, ad copy sets, email copywriting, product descriptions and brand story work. Each piece starts with a brief and research, and includes two rounds of revisions.
Do you write in Filipino or Tagalog?
Our main work is English copy for Philippine and international audiences, in US, UK or Australian spelling as needed. Filipino or Tagalog copy is available on request.
Is SEO included in website copy?
Yes. Website and blog copy is written around a target keyword and the intent behind it. Our guide to SEO copywriting explains the approach.
Can you write for specific industries?
Yes. Our writers cover real estate, healthcare, law, food and beverage, education and ecommerce, among others. For regulated fields we follow your compliance team's review.
What is the difference between copywriting and content writing?
Copywriting asks the reader to act: buy, book, sign up or reply. Content writing informs and builds trust over time, such as blog articles and guides. Many pages need both, and our content writing services team works alongside the copywriters.
How many revisions do I get?
Two complete rounds of revisions are included in every copywriting engagement.
Do you use AI to write copy?
Our writers may use AI tools for research and first-pass ideas, but every piece is written, fact-checked and edited by a person before you see it.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.