Medical aesthetics clinic
Canada
Leads per month nearly doubled while cost per lead fell by a third
1,784
Meta leads, Apr to Aug 2026
CA$9.40 → CA$6.20
cost per lead
Meta AdsLead handling
Read case study Paid Ads
Meta Ads Agency in the Philippines
BX is a Meta ads agency in Manila that plans, launches and reports on Facebook and Instagram campaigns for leads and sales. The work covers creative testing, Pixel and Conversions API tracking, audience structure and weekly reports. Paid ads management for international clients starts from USD 600 a month plus ad spend.
97% of Filipinos on the internet use Facebook. That's 80+ million potential customers. The question is whether your ads are reaching the right ones with the right message.
We deploy creative-led Meta Ads campaigns that stop the scroll and drive action. From e-commerce scaling to B2B lead generation, our media buyers use advanced audience targeting, creative testing, and funnel-based campaign structure to systematically drop your CPAs month over month.
Fast replies decide how many Meta leads turn into sales. We can connect your campaigns to an AI chatbot that replies to ad leads automatically on Messenger and Instagram, and an AI voice agent that calls new leads as soon as a form comes in, so no enquiry waits for office hours.
Paid traffic only pays back when the page it lands on converts, so campaigns can be paired with CRO for ad landing pages testing.
Campaigns can also send people to a dedicated page: see landing pages for Meta ads for how we write and build them.
Our team is based in Taguig City, so businesses in Bonifacio Global City can also read about our work as a Meta ads specialist in BGC.
International client? Learn how we handle Meta Ads for overseas businesses through our managed PPC outsourcing workflow.
Who Needs Meta Ads?
E-commerce stores, coaches, real estate developers, restaurants, clinics, and any business wanting to reach Filipinos on Facebook and Instagram.
Meta Ads Problems We Solve
- ✕Meta Ads account with declining ROAS
- ✕Creative fatigue killing campaign performance
- ✕No proper pixel or CAPI setup causing attribution gaps
- ✕Audience targeting that's too broad or too narrow
What's Included in Our Meta Ads Services
- Pixel & CAPI Setup
- Full-Funnel Campaign Architecture (TOF/MOF/BOF)
- Creative Strategy & Ad Production
- Audience Testing & Scaling
- Retargeting Sequences
- Daily Optimization & Weekly Reports
Meta Ads Benefits for Your Business
- 1Massive reach across Filipino Facebook and IG users
- 2Lower cost per acquisition through creative testing
- 3Advanced retargeting to capture warm audiences
- 4Social proof and brand building alongside direct response
Our Meta Ads Process
1
Funnel Blueprint
Designing the Top, Middle, and Bottom of funnel ad structure.
2
Creative Generation
Producing varied creatives, UGC-style, statics, and short-form video, for testing.
3
Launch & Phase Testing
Testing audiences against creatives to find winning combinations fast.
4
Vertical Scaling
Aggressively scaling winning ad sets while maintaining CPA targets.
Case studies
See all case studies Results from our client work
Furniture and home decor brand
Philippines
Monthly store sales grew from ₱193K to ₱1.31M
₱1.31M
store sales, July 2026
3.38x → 5.59x
Meta return on ad spend
Meta AdsGoogle AdsTrackingConversion optimisation
Read case study 
Multi-location aesthetics clinic
Canada
3,104 Meta leads in 12 months, at CA$9.11 each
3,104
Meta leads, Sep 2025 to Aug 2026
399
leads in August 2026
Meta AdsContent
Read case study Account snapshot
Lead form campaigns at an average $9.60 per lead
Sixteen campaigns from accounts billed in US dollars. The twelve lead form campaigns shown brought 1,186 leads on $11,381, about $9.60 each, with the best at $4.05.
1,186
lead form leads
12 campaigns shown
$9.60
average cost per lead
on $11,381 of spend
$4.05
lowest cost per lead
148 leads on $599.96
Meta Ads for Every Industry
See how meta ads is applied across the industries we specialize in.
🛒
Meta Ads for E-commerce
Build brand awareness and drive product discovery through precisely targeted Facebook and Instagram campaigns
Learn More ✨Meta Ads for Beauty & Wellness Brands
Run visually driven performance campaigns on Meta platforms targeting Filipino beauty consumers by interest, behavior, and demographics
Learn More 👗Meta Ads for Fashion & Apparel Brands
Run dynamic catalog ads, retargeting campaigns, and lookalike audiences to drive product discovery and repeat purchase
Learn More 💪Meta Ads for Gyms & Fitness Studios
Run targeted Meta Ads reaching fitness-interested Filipinos within your gym's geographic catchment area
Learn MoreMeta Ads: How It Compares
Meta Ads vs. Google Ads & PPC
| Meta Ads | Google Ads & PPC | |
|---|---|---|
| Best for | Creating new demand: reaching people who don't know they need you yet | Capturing existing demand: people actively searching |
| Primary strength | Visual storytelling, precise demographic and interest targeting | High purchase intent, measurable ROAS on search terms |
| Funnel stage | Top and mid-funnel awareness and consideration | Bottom-of-funnel, high-intent conversion |
| Typical starting budget | ₱30,000–₱70,000/month ad spend | ₱30,000–₱80,000/month ad spend |
Google Ads and Meta Ads work best together: Meta builds awareness and warms up your audience, Google Search captures them when they're ready to buy.
Explore Google Ads & PPCMeta Ads FAQs
What does a Meta ads agency in Manila do?
BX is a Meta ads agency in Manila that plans, launches and reports on Facebook and Instagram campaigns for leads and sales. The work covers creative testing, Pixel and Conversions API tracking, audience structure and weekly reports. Paid ads management for international clients starts from USD 600 a month plus ad spend.
Do you provide the ad creatives?
Yes, our in-house creative team produces statics, short-form video, and all copywriting.
What budget do I need to start?
We recommend a minimum ad spend of ₱50,000/month to give the algorithm sufficient data.
Is Meta Ads only for B2C?
No. We generate highly qualified B2B leads using lead forms and targeted professional data.
How do you handle iOS tracking issues?
We implement Conversions API (CAPI) server-side tracking for accurate attribution in a privacy-first world.
How often do you report?
Live dashboards always, plus weekly check-ins and comprehensive monthly strategy reviews.
How much does a Facebook ad agency charge in the Philippines?
BX paid ads management for international clients starts from USD 600 a month plus ad spend. Ad spend is paid to Meta directly, and BX recommends a minimum ad spend of ₱50,000 a month for Meta Ads.
Do you run Facebook ads for businesses outside Manila?
Yes. Campaigns can target any city or region, and BX also runs Meta ads for overseas clients. One multi-location aesthetics clinic in Canada generated 3,104 Meta leads in 12 months at CA$9.11 each.
Can you set up Facebook lead ads that sync to my CRM?
Yes. BX sets up lead forms and routes leads to your CRM, email or booking tool so response time can be measured, and can connect an AI voice agent that calls new leads as soon as a form comes in.
What is the difference between Meta ads and Facebook ads?
Meta ads management runs Facebook and Instagram campaigns together. Facebook ads management focuses on Facebook placements, where audiences skew slightly older with strong Marketplace and Groups behavior. When an offer performs better on one platform, budget and creative are split accordingly.
Related Paid Ads Services
Facebook Ads Management Services in the Philippines
Turn the Philippines' biggest social platform into a predictable revenue channel.
Learn MoreInstagram Ads Management Services in the Philippines
Reach Filipino Instagram users with visual-first campaigns that convert.
Learn MoreGoogle Ads Management Philippines
Capture high-intent leads at the exact moment they search.
Learn MoreEstimate the cost first
Ready to Get Started with Meta Ads?
Talk to our meta ads specialists. We'll audit your current situation and show you exactly what's possible for your business.