Shopify Developer Team for Store Builds, Custom Themes and Migrations
BX is a Shopify agency in Manila with a developer team that builds new stores, customizes themes in Liquid, adds custom sections and moves stores to Shopify from other platforms. We work with brands in the US, UK, Australia, Canada, New Zealand, Singapore and the Philippines.
Who this is for
- Brands launching a new Shopify store that want a custom look instead of an unchanged theme demo
- Stores on an existing theme that need changes the theme editor cannot make, such as new sections, product page layouts or bundle displays
- Businesses moving to Shopify from WooCommerce, Wix, Squarespace or another ecommerce platform
- Growing and Shopify Plus stores that need a Shopify expert for ongoing development, app reviews and speed work
- Agencies that need to hire a Shopify developer for client stores under their own brand
- Store owners who want ads, tracking and SEO set up by the same team that builds the store
Problems we solve
- ✕A theme that looks like many other stores and does not show what makes your products different
- ✕Product pages missing the details buyers ask about, such as size guides, bundles, ingredients or delivery information
- ✕Too many apps loading scripts on every page, slowing the store and raising monthly app costs
- ✕Theme code edited directly over the years, so nobody knows which change does what
- ✕Purchase and add to cart events missing or doubled in Google Analytics, Google Ads and Meta
- ✕A platform move that risks losing product URLs, customer records and order history
- ✕Campaign landing pages that take a developer request every time marketing wants to launch an offer
What is included
Shopify store development
Store setup from your products, collections, navigation, payments, shipping, taxes, policies and order notifications, built on a theme chosen for your catalog and then customized for your brand.
Shopify theme customization
Changes made in the theme code, not only the theme editor: new layouts, product page sections, collection filters display, cart drawers and header or footer changes. Shopify themes are built with Liquid, CSS and JavaScript, and we keep edits in a duplicate theme until you approve them.
Custom sections and blocks
Reusable sections and blocks your team can add, remove and reorder in the theme editor, so new landing pages and campaigns do not need a developer each time.
Custom Shopify development for products
Metafields and metaobjects for product details such as specifications, ingredients or size charts, plus bundles, product options and pre-order displays, using Shopify's built-in features or a vetted app.
App review and integrations
We list every installed app, check which ones load code on the storefront, and recommend which to keep, replace or remove. We also connect the store to your email platform, reviews, ERP, inventory or 3PL where those tools offer a Shopify integration.
Tracking and conversion setup
Google Analytics 4, Google Ads and Meta purchase events set up and tested with real test orders, so campaigns report sales correctly from launch. Once orders flow, Shopify conversion rate optimization tests product pages, cart and checkout.
Migration to Shopify
Products, customers and order history moved from your old platform, old URLs mapped to new ones and imported as Shopify URL redirects, then checked in Search Console after launch.
Ongoing Shopify developer hours
A monthly block of developer hours for new sections, campaign pages, app changes and fixes, for stores that keep growing after launch. For what upkeep costs after launch, see our guide to Shopify store upkeep cost.
What you get from it
Your access stays in your hands
We send a collaborator access request. You approve it, choose what we can access and can remove access at any time, so you never share your login.
A store your team can run
Sections and blocks are built for the theme editor, so your team can change banners, products and pages without editing code.
Fewer apps, lighter pages
Where a theme section or Shopify's own features can do the job, we build it into the theme instead of adding another app.
Built for selling, not only for launch
The same agency runs Google Shopping, Google Ads and Meta Ads, so the store goes live with the tracking and landing pages those campaigns need.
SEO handled by a separate specialist team
Development stays focused on the store. When you want organic growth, our Shopify SEO team works on collections, products and content.
How we work
Store review and scope
We review your current store or platform, catalog size, apps and integrations, then agree what to build, customize or move.
Design and theme choice
We choose a theme that fits your catalog and design the key templates: home, collection, product and cart. You approve them before development.
Build in a duplicate theme
Development happens in an unpublished copy of the theme, with preview links so you can test on your own phone.
Test orders and launch
We place test orders, check payments, shipping, taxes, emails and tracking events, then publish the theme or switch the domain.
Handover and support
Your team gets a walkthrough of the theme editor and a list of what was built. Ongoing developer hours are available when you need more.
| Theme customization | Custom store build | Migration to Shopify | |
|---|---|---|---|
| Best for | Stores already on Shopify that need changes the theme editor cannot make | New brands, or stores that have outgrown their current theme | Stores on WooCommerce, Wix, Squarespace or another platform |
| Starting point | Your current theme, duplicated | A theme chosen for your catalog, then designed and customized | Your old store's products, customers, orders and URLs |
| Typical work | New sections, product page layouts, cart and header changes | Store setup, key template design, custom sections, apps and tracking | Data import, theme build, URL redirects and Search Console checks |
| What drives scope | Number of templates and sections changed | Catalog size, template designs and integrations | Catalog size, data history and number of URLs to redirect |
| Tracking setup | Checked and fixed if needed | Set up and tested with test orders | Rebuilt and tested before the domain switch |
Shopify development is quoted per scope after a short store review. The price depends on catalog size, how many templates need custom design or code, the number of apps and integrations, and whether you are migrating products, customers and orders from another platform. For reference, our web design cost guide puts custom ecommerce stores in the Philippines at ₱100,000 to ₱300,000. Use the website cost calculator for a first range, then send us your store details.
Get a scoped quoteEstimate the cost first
For a specialty online store on Shopify, we set up the product and collection pages, page titles and sitemap for search and expanded product content; Google clicks grew from 41 in May 2026 to 956 in August 2026. For a furniture and home decor brand selling online, we set up conversion tracking, ran Meta and Google Ads and designed store conversion improvements; monthly store sales grew from about ₱193K in April 2026 to about ₱1.31M in July.
Frequently asked questions
What does a Shopify developer do?
A Shopify developer sets up and customizes stores: theme code in Liquid, CSS and JavaScript, custom sections and blocks, product data, app setup, integrations and tracking. Many store changes can be made in the theme editor; a developer handles the ones that need code.
Should I hire a Shopify agency or a freelance Shopify expert?
A freelancer can suit a single, well defined change. An agency suits store builds, migrations and ongoing work where design, development, tracking and ads need to fit together. We offer both a full store build and monthly developer hours.
Do I need to give you my Shopify password?
No. We send a collaborator access request that you approve. You choose which areas of the store we can access and can remove access at any time.
Can you customize my current theme instead of building a new one?
Yes. Shopify theme customization is often the right first step. We duplicate your live theme, make the changes there and publish only after you approve them.
Can you move my store to Shopify from WooCommerce or another platform?
Yes. We move products, customers and order history, map old URLs to new ones, import them as Shopify URL redirects and check Search Console after launch. See our website migration services for how we plan moves.
Do you work on Shopify Plus stores?
Yes. We work on Shopify Plus stores for theme development, sections, app reviews, tracking and integrations, scoped to what your plan allows. For larger catalogs we plan changes in a duplicate theme and test them with real products and test orders before anything is published.
Do you also handle Shopify SEO?
Yes, through a separate service. Development covers the store build and code; our Shopify SEO service covers collections, product content, structured data and search performance.
How much does Shopify development cost?
It is quoted per scope. Catalog size, custom templates, apps, integrations and migration needs drive the price. Our cost guide lists typical ecommerce store ranges for the Philippines, and the website cost calculator gives a first estimate.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.