WordPress Developer Team for Custom Themes, Plugins and WooCommerce
BX gives you a WordPress developer team in Manila for the code side of your site: custom themes and blocks, plugins, WooCommerce features, integrations and fixes. We work for businesses and agencies in the US, UK, Australia, Canada, New Zealand, Singapore and the Philippines.
Who this is for
- Businesses that need a feature no off-the-shelf plugin covers, such as a quote builder, member area, custom post types or a booking flow
- WooCommerce stores that need custom checkout fields, product logic, shipping rules or an ERP, CRM or inventory integration
- Marketing teams that want custom Gutenberg blocks so they can build pages without a developer for every change
- Agencies that need to hire a WordPress developer for client builds and overflow work under their own brand
- Companies with a WordPress site built by someone who is no longer available, and code nobody wants to touch
- Teams in the US, UK, Australia, Canada and New Zealand that want a Manila team with overlapping working hours
Problems we solve
- ✕A site held together by many plugins, where one update breaks a layout or a form
- ✕Custom code edited directly inside a parent theme or a plugin, so updates overwrite it
- ✕WooCommerce checkouts that need a field, a fee rule or a payment flow the store cannot add on its own
- ✕Data typed twice because the website does not talk to the CRM, ERP, email platform or booking system
- ✕Slow admin screens and front end pages caused by heavy queries, page builder bloat or unoptimized images
- ✕No staging site and no version control, so every change goes straight to the live site
What is included
Custom theme and block development
We build themes from an approved design, or extend your current theme with a child theme, and add custom Gutenberg blocks for the layouts your team reuses. If you already run Elementor, Divi or another page builder, we work inside it and keep custom code in its own files.
Custom WordPress plugin development
Features that should survive a theme change live in a plugin: custom post types, calculators, quote and booking tools, role based content, admin screens and scheduled jobs. We use WordPress hooks and APIs instead of editing core files, which the WordPress Plugin Handbook calls the first rule of plugin work.
WooCommerce development
Product types, subscriptions, custom checkout fields, pricing and shipping rules, payment gateway setup, order emails and stock sync. As a WooCommerce developer team we build on WooCommerce hooks and template overrides in the theme, so the plugin itself stays updatable.
Integrations and APIs
Forms and orders sent to your CRM, ERP, email platform or accounting tool through the WordPress REST API, webhooks or the vendor's API, with logging so failed syncs are visible.
Speed and code clean up
We profile slow pages and admin screens, remove plugins whose work can be done with a few lines of code, compress images and set up caching. Key templates are tested against Google's Core Web Vitals thresholds.
Fixes for sites you inherited
A code review of your theme and plugins, a written list of risks and fixes ranked by impact, then the fixes themselves on a staging copy first.
Staging, version control and handover
Work happens on a staging site and in a Git repository you own. At handover you get the code, setup notes and a short walkthrough for your team or your next developer.
Dedicated WordPress developer hours
For ongoing work, book a set block of developer hours each month. Agencies can use the same arrangement as a white label WordPress development team.
What you get from it
A team, not a single freelancer
Developers, a designer and an SEO specialist work on the same project, so code, layout and search setup are checked by different people before launch.
Code you own and can move
WordPress is open source under the GPL. Your theme, plugins and repository stay with your business, so you can change hosts or developers without starting over.
Updates that do not break the site
Custom logic sits in a child theme or plugin and follows WordPress coding practice, so core, theme and plugin updates can run without overwriting your changes.
Development and marketing in one place
The same agency runs SEO, Google Ads and Meta Ads, so tracking, forms and landing pages are built with the campaigns that will use them.
Working hours that overlap with yours
Our Manila team schedules calls in your morning or afternoon for clients across the US, UK, Australia, Canada, New Zealand and Singapore.
How we work
Scope call and code review
We look at your site, hosting, theme and plugin list, and agree what needs to be built, fixed or connected. For existing sites we review the code before quoting.
Written specification
You receive a scope with each feature, the plugins we plan to use or replace, integrations, and what is out of scope, before any code is written.
Build on staging
We develop on a staging copy with version control, and share progress links so you can test features as they are finished.
QA and launch
We test forms, checkout, integrations, speed and mobile layouts, deploy to the live site and check that tracking and search settings carried over.
Handover or ongoing hours
You get the code and documentation. If you want ongoing development or maintenance, we move to a monthly block of hours or a maintenance plan.
| Freelance WordPress developer | In-house developer | BX WordPress development team | |
|---|---|---|---|
| Best for | Small, clearly defined tasks | Constant daily development on one product | Custom builds, plugins, WooCommerce and ongoing hours |
| Skills on the project | One person's skill set | One person, or a team you hire and manage | Developers, designer and SEO on one project |
| Cover for leave or illness | Depends on the freelancer | You arrange it | Another team member continues the work |
| SEO, tracking and ads setup | Usually separate | Usually separate | Included in the same team |
| Hiring and management | You screen and manage | You recruit, pay benefits and manage | One scope and one point of contact |
| Code ownership | Set in your agreement | Yours | Yours, in a repository you control |
Custom WordPress sites for Philippine businesses start from ₱80,000 for a basic professional site, the same starting point as our WordPress design service. Custom plugins, WooCommerce development, integrations, international projects and monthly developer hours are quoted per scope after a short code review. The price depends on the number of custom features, integrations with outside systems, how much existing code needs fixing and whether design work is included. Try the website cost calculator for a first range, then send us your brief.
Get a scoped quoteEstimate the cost first
Related results
For a multi-branch building materials supplier in Australia, our team launched a 96-page redesign, built 64 suburb pages and rewrote product pages and 85 page titles; Google clicks grew from 268 in August 2025 to 637 in August 2026. For a US commercial solar installer, we fixed 54 broken pages, added alt text to 412 images and moved 52 pages onto one CRM form. For a kitchen appliance brand selling through WooCommerce, our full-service work (Meta Ads, SEO and email) took the site to 12 of 14 target keywords on Google page one and made organic search its largest traffic source at 56%.
Frequently asked questions
What does a WordPress developer do that a WordPress designer does not?
A designer plans layouts, branding and page structure. A WordPress developer writes the code behind them: themes, blocks, plugins, WooCommerce logic, integrations and performance fixes. Our WordPress website design service covers the design side, and this service covers the build and custom code.
How do I hire a WordPress developer from BX?
Send your site URL and a short brief on our contact page. We review the site and code, then send a written scope and quote. For ongoing work you can book a monthly block of developer hours.
Can you build a custom WordPress plugin?
Yes. We build plugins for features such as quote tools, booking flows, member content, custom post types and integrations. Keeping features in a plugin means they keep working if you change your theme later.
Do you work as a WooCommerce developer?
Yes. We customize WooCommerce checkouts, product types, pricing and shipping rules, payment gateways, order emails and stock or ERP integrations, using hooks so the plugin can still be updated.
Can you fix a WordPress site another developer built?
Yes. We start with a code review, list the risks and fixes in order of impact, then make changes on a staging copy before anything reaches the live site.
Do you work with page builders like Elementor?
Yes. For new builds we prefer a custom theme with Gutenberg blocks, but if your site runs on Elementor, Divi or another builder, we work inside it and keep custom code separate.
Can you be the WordPress development company behind our agency?
Yes. We build WordPress sites and features for agencies under their brand, with the client relationship kept on your side. See our white label web design service.
Who maintains the site after launch?
You can take the code and documentation to your own team, keep a monthly block of developer hours with us, or move to one of our website maintenance plans for updates, backups and security checks. For what upkeep costs, see our guide to WordPress maintenance cost.
Keep exploring
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.