Cafe
PhilippinesClient reported
₱60K to ₱80K in added monthly sales on ₱10K of ads
6x to 8x
return, client reported
₱167,506
total Meta spend
Meta AdsMessagingEngagement
Read case study Paid Ads Tool · Free · Philippines
Free Google Ads Budget Calculator for Philippine Businesses
Calculate how much you should spend on Google and Meta Ads to hit your revenue target in the Philippines.
This calculator works backward from a revenue target to a monthly ads budget. Enter your target, average deal value, close rate, industry and platform mix, and it returns leads needed, minimum and maximum ad spend and estimated return. Agency management fees are billed separately from ad spend.
Calculate My Ad Budget
Adjust the inputs below: results update instantly. All figures benchmarked for the Philippine market.
₱500,000
₱50,000₱5,000,000
₱5,000
₱500₱200,000
20%
5%80%
Your Estimate
500
Leads Needed / Month
at 20% close rate
₱382,500
Min Ad Spend
conservative
₱607,500
Max Ad Spend
aggressive
1.0x
Est. ROAS
return on ad spend
Est. CPL for Services / B2B: ₱900. Agency management fee (≈15%): ~₱74,250/month, billed separately from ad spend.
About This Tool
Built on real Metro Manila CPL benchmarks (₱400–₱1,500 per lead depending on industry), this free calculator tells you exactly how much Google Ads and Meta Ads spend is required to hit your monthly revenue goal, including leads needed, estimated ROAS, and agency management fee. No guesswork, no generic global averages: these figures are benchmarked against Philippine market data.
Get a Precise Custom Quote
These estimates are based on Philippine market benchmarks. For an exact proposal tailored to your business, talk to our team: free, no commitment.
Case studies
See all case studies Results from our client work
How It Works
How to Use the Ads Budget Calculator
This calculator uses real Metro Manila CPL (cost-per-lead) benchmarks across six industries, from ₱400 for e-commerce to ₱1,500 for real estate, to back-calculate the exact ad budget required to hit your revenue goal. Adjust your close rate, average deal value, and platform mix to see how each variable moves the numbers.
Ad spend works harder when clicks land on a matching page, so plan a landing page for your ad budget alongside the campaigns.
Agency fees are billed on top of ad spend; our agency cost guide lists typical fees by service.
For the price ranges behind these estimates, read our Google Ads budget Philippines guide.
- 1
Set your Monthly Revenue Target. This is the gross revenue you want your ads to produce each month.
- 2
Enter your Average Order / Deal Value, for services businesses, this is the typical contract size; for e-commerce, it's your average basket size.
- 3
Adjust your Lead-to-Client Close Rate: how many leads your sales team converts to paying clients.
- 4
Select your Industry and Ad Platform Mix: the calculator uses Philippine market CPL data for each combination.
- 5
Read the results: Leads Needed, Min/Max Ad Spend, and estimated ROAS appear instantly.
Market Data
Philippines Market Benchmarks
These benchmarks are based on real campaign data and agency rates across Metro Manila and major Philippine cities: updated regularly to reflect current market conditions.
E-commerce / Retail CPL
Metro Manila, Google Shopping + Meta
Services / B2B CPL
Google Search, lead gen campaigns
Real Estate CPL
Metro Manila property inquiries
Healthcare / Medical CPL
Clinics and wellness brands
Typical ROAS (Philippine SME)
Well-optimised campaigns, 3+ months
Agency Management Fee
Percentage of monthly ad spend, billed separately
Benchmarks reflect Metro Manila agency rates as of 2025. Actual costs vary by scope, timeline, and business requirements.
Common Questions
Frequently Asked Questions
Answers to the most common questions Philippine businesses ask about ads budget calculator, based on real conversations with our clients.
Have a question not answered here?
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