E-commerce SEO services that help buyers find your products
BX provides e-commerce SEO services for online stores on Shopify, WooCommerce and custom platforms. We work on the pages that sell: categories, products and the guides buyers read before they order.
Who this is for
- Online stores with hundreds or thousands of products and little organic traffic to most of them
- Brands selling direct to consumers that want to lower their reliance on marketplace and ad traffic
- B2B suppliers with product catalogs that buyers search by part, size or specification
- Stores planning a replatform or a new category launch
- Agencies that need an ecommerce SEO agency to deliver under their brand
Problems we solve
- ✕Category pages that rank for nothing because they show a product grid with no supporting copy
- ✕Faceted navigation that creates thousands of filter URLs and wastes crawling
- ✕Out of stock and discontinued products that turn into 404 errors
- ✕Manufacturer descriptions copied across many sites
- ✕Product markup missing price, availability or shipping details
- ✕Internal links that bury top sellers several clicks from the home page
What is included
E-commerce SEO audit
A full crawl, Search Console and analytics review covering indexation, duplicate URLs, faceted navigation, pagination, site speed and structured data.
Category and keyword architecture
We group search demand into categories and subcategories, decide which filter combinations deserve their own indexable page and which should stay out of the index.
Category page optimization
Titles, headings, introductory copy, FAQs and internal links on the category pages that carry most commercial searches.
Product page optimization
Unique descriptions for priority products, image alt text, specification tables and a clear policy for out of stock and discontinued items.
Product data and structured data
Product, offer, review and breadcrumb markup, and alignment with your Merchant Center feed so on-page data and feed data match.
Ecommerce website SEO for your platform
Platform specific fixes for Shopify, WooCommerce or custom builds, briefed to your developer or applied by our team.
Buyer content
Buying guides, comparisons and sizing or compatibility pages that answer questions and send readers to the right category.
Migration and replatform support
URL mapping, redirect files and pre launch checks when you move platforms, merge categories or change product URLs, followed by Search Console monitoring after launch.
Seasonal and sale planning
We prepare evergreen sale and gift pages ahead of peak periods such as Black Friday, Cyber Monday and Christmas, so the URLs build history year after year instead of starting fresh each season.
What you get from it
Search demand mapped to pages
Each important search has one page built to answer it, which reduces pages competing against each other.
Cleaner crawling
Controlling filter and parameter URLs helps search engines spend their time on the pages you want found.
Better product listings
Complete product data makes pages eligible for richer results and supports your Shopping campaigns.
Reports tied to revenue
We report clicks and positions from Search Console alongside organic revenue from your analytics, by category.
One team for search and ads
The same team runs Google Shopping and search campaigns, so paid data on which products convert can guide which categories get SEO attention first.
How we work
Discovery
We learn your margins, best sellers, seasonal peaks and markets, and get access to your store, Search Console and analytics.
Audit and roadmap
We share a ranked list of technical and content fixes with an estimate of the work each one needs.
Technical fixes
We fix indexation, crawl control, redirects and markup first, since content work depends on them.
Category and product work
We optimize priority categories and products in order of revenue potential, then expand into new categories.
Content and reporting
Monthly buyer content goes live, and a monthly report shows what changed and what comes next.
E-commerce SEO is quoted per scope. The main cost drivers are catalog size, the number of categories to build out, platform access, markets and languages, and the volume of content. Tell us about your store on our contact page and we will send a scope.
Get a scoped quoteA specialty store on Shopify grew from 41 to 956 Google clicks a month between May and August 2026. A kitchen appliance brand on WooCommerce moved from 2 to 12 of 14 target keywords on page one since September 2025, and organic search became its largest traffic source at 56%.
Frequently asked questions
What are e-commerce SEO services?
E-commerce SEO services improve how an online store's category, product and content pages appear in search results. The work covers technical fixes, site structure, product data, on-page optimization and content aimed at buyers.
How is ecommerce SEO different from regular SEO?
Stores have more pages, more duplicate content and more URLs created by filters and sorting. Category pages carry most commercial searches, and product data such as price and availability matters for how listings appear.
Should filter pages be indexed?
Only the few that match real searches, such as a color or size that people type into Google. Most filter combinations should be blocked from crawling or kept out of the index, following Google's guidance on faceted navigation.
What should happen to out of stock products?
If the product is coming back, keep the page live and mark it out of stock. If it is gone for good, redirect it to the closest replacement or category, or let it return a 404 if nothing is relevant.
Do you work on Shopify and WooCommerce?
Yes. We have a dedicated Shopify SEO service and also work on WooCommerce and custom platforms, often with your developer.
Can SEO promise more sales?
No. No one can guarantee rankings or sales from search. We agree priorities, do the work, and report clicks, positions and organic revenue every month.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.