Medical aesthetics clinic
Canada
Leads per month nearly doubled while cost per lead fell by a third
1,784
Meta leads, Apr to Aug 2026
CA$9.40 → CA$6.20
cost per lead
Meta AdsLead handling
Read case study Paid Ads
Instagram Marketing Service for Philippine Brands
Our Instagram marketing service covers the whole account: a profile that converts, content that fits the feed, and Reels, Stories and Explore ads that look like content rather than interruptions. It is run by the same Meta ads team in Taguig City that manages Facebook and Instagram campaigns for Philippine and overseas brands.
Who this is for
- Beauty, fashion, food and beverage, fitness and lifestyle brands whose customers discover products on Instagram
- Online stores that want Shopping tags and catalog ads linked to their product feed
- Clinics and service businesses that book appointments through Instagram DMs and lead forms
- Brands with strong organic content that are not yet running a Reels ad strategy
- Businesses already on Facebook ads that want a separate plan for Instagram placements
Problems we solve
- ✕Ads that feel out of place in a visually curated feed
- ✕Low engagement despite strong organic content
- ✕No dedicated Reels ad strategy, even though Reels drive much of the platform's reach
- ✕A profile, bio and highlights that do not tell new visitors what to do next
- ✕Wasted spend from Instagram traffic sent to a slow or unconvincing landing page
- ✕Creative that runs for months until results fade
What is included
Profile and visual brand audit
We review your bio, highlights, grid, link and recent posts, and set the creative style your ads and content will follow.
Reels, Stories and Feed ad production
Ad creative made in each placement's format, designed to feel native to the platform, including influencer-style and UGC-style edits.
Explore and placement strategy
Placements tested and budgeted separately where it helps, so spend follows the formats that perform for your offer.
Shopping tag and product catalog integration
Product catalog connected so posts and ads can carry Shopping tags and users can reach your products with fewer taps.
Audience and lookalike targeting
Interest, lookalike and retargeting audiences built from your customer data, site visitors and Instagram engagers.
Organic content support
Optional monthly Reels, carousels and Stories through our social media team, so the profile people land on matches the ads.
Weekly creative refresh and reporting
New creative rotated in as results fade, with weekly performance notes and a monthly report tied to leads, chats or sales.
What you get from it
1
A growing, buying audience
DataReportal's Digital 2026 report puts Instagram's ad reach in the Philippines at 26.9 million people in late 2025, up 24.6 percent in a year, with an adult ad audience that is 58.8 percent female.
2
Ads that blend into a visual-first platform
Creative made for Instagram, not resized from a Facebook graphic.
3
Access to Reels ad inventory
A dedicated Reels plan puts your brand in the format where users spend much of their time.
4
Brand and performance together
Campaigns that build how people see your brand while driving leads, chats and purchases.
5
Shorter path to purchase
Shoppable formats and a profile that answers the next question move buyers along faster.
How we work
1
Visual brand audit
We review your Instagram presence, competitors and past ads, check your tracking and landing pages, and identify the creative style most likely to perform for your offer.
2
Content-style ad production
We produce Reels, Stories and Feed ads designed to feel native, plus any organic content in your scope.
3
Targeting and placement testing
We test interest, lookalike and retargeting audiences across Instagram placements, with tracking set up before spend starts.
4
Scale and refresh
We move budget to the best performers and keep refreshing creative to manage ad fatigue.
Pricing
Instagram ads are managed under our paid ads service. International clients start from USD 600 per month for ads management, plus ad spend paid directly to Meta. For Philippine brands, Instagram scopes that combine ads, content and community management are quoted per scope. Contact us with your goals and budget.
Get a scoped quoteEstimate the cost first
Case studies
See all case studies Results from our client work
Multi-location aesthetics clinic
Canada
3,104 Meta leads in 12 months, at CA$9.11 each
3,104
Meta leads, Sep 2025 to Aug 2026
399
leads in August 2026
Meta AdsContent
Read case study 
Premium retail brand
Philippines
₱262,495 in website sales from ₱12,000 of Meta spend
21.87x
purchase ROAS
27
website purchases
Meta AdsWebsite purchasesTracking
Read case study Account snapshot
Messaging, lead, website and video campaigns in one view
Fifteen US dollar campaigns across chats, lead forms, website leads, link clicks and video views. Website lead campaigns delivered 1,842 leads at $0.48.
1,842
website leads
$0.48 each on $882.50
16,673
link clicks
$0.10 each
10,484
ThruPlays
$0.05 each
Related results
Healthcare · Canada, CanadaLeads per month nearly doubled while cost per lead fell by a thirdRead the case study Healthcare · Canada, Canada3,104 Meta leads in 12 months, at CA$9.11 eachRead the case study Retail · Philippines, Philippines₱262,495 in website sales from ₱12,000 of Meta spendRead the case study
Results from Meta campaigns. A medical aesthetics clinic in Canada launched lead campaigns on Facebook and Instagram and generated 1,784 Meta leads from April to August 2026, with cost per lead falling from CA$9.40 in May to CA$6.20 in August. A multi-location aesthetics clinic in Canada generated 3,104 Meta leads over 12 months at CA$9.11 each. A premium retail brand in the Philippines recorded PHP 262,495 in website sales from PHP 12,000 of Meta spend, a 21.87x purchase ROAS. Results vary by market, budget and starting point.
Frequently asked questions
What does an Instagram marketing service include?
At BX it covers a profile audit, ad creative for Reels, Stories and Feed, targeting, Shopping tags, weekly creative refresh and reporting. Organic content and community management can be added through our social media team.
Do I need existing organic content before running Instagram ads?
It helps but is not required. We produce ad-specific creative, though a healthy profile improves trust when people tap through from an ad.
What is the difference between this and Meta ads management?
This service focuses on Instagram placements and creative formats: Reels, Stories and Explore. Our Meta ads service manages Facebook and Instagram together when a blended plan suits your goals, which is how most Philippine brands run it: Facebook for reach and lead capture, Instagram for visual discovery and younger audiences.
Can you set up Instagram Shopping for my store?
Yes. We set up and optimize the product catalog and Shopping tags so users can reach your products with minimal friction.
Which Instagram ad formats work best?
We usually lead with video formats, Reels and Stories, and test static Feed and carousel ads alongside them. The right mix depends on your product and audience.
Do you work with influencers for Instagram creative?
Yes. We produce influencer-style UGC creative in-house or coordinate paid partnerships through our influencer marketing service.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.