White Label PPC for Agencies
Sell Google Ads management under your own brand while our Manila team builds, runs and reports on the campaigns. You keep the client, the pricing and the margin.
Who this is for
- Digital agencies that sell SEO, web or social media and want to add paid search without hiring
- Web design studios whose clients ask for Google Ads after launch
- Agencies with a PPC lead who need extra hands for builds, audits and reporting
- Consultants and fractional CMOs who manage client strategy but not day-to-day accounts
- Agencies in the US, UK, Australia, Canada, New Zealand and Singapore that want overnight or same-day delivery
Problems we solve
- ✕You turn down Google Ads work because no one on the team can run it
- ✕A single freelancer holds all your PPC knowledge, and work stops when they are away
- ✕Client reports arrive late, in different formats, or without lead and sales data
- ✕Accounts were built without proper conversion tracking, so optimization is guesswork
- ✕Workload spikes around launches and sale seasons stretch your team too thin
What is included
Account audits
A structured review of existing client accounts covering settings, structure, search terms, tracking, bidding and landing pages, written in your agency's format for you to present.
Campaign builds
Search, Shopping, Performance Max, Display and YouTube campaigns set up from keyword research, with ad copy and assets ready for your approval.
Conversion tracking
Google Ads conversions, Google Tag Manager and GA4 events for forms, calls, bookings and purchases, so each account optimizes toward real results.
Ongoing management
Search term reviews, negative keywords, bid and budget adjustments, ad testing and landing page feedback on an agreed weekly cadence.
White label reporting
Monthly reports in your template and branding, with cost, clicks, conversions and commentary your account managers can present.
Agency support
Pre-sales help with proposals and audits, plus notes that brief your team before each client call.
Meta ads add-on
Facebook and Instagram campaigns can be added to the same client scope through our white label Meta ads service, with one combined report in your template.
What you get from it
Sell PPC now, hire later
Add white label Google Ads to your service menu without a fixed salary. Delivery capacity grows with the number of accounts you sell.
Your brand stays in front
We work behind your agency. Reports, documents and client-facing notes carry your branding, not ours.
Policy-aware setup
Google's third-party policies require a separate Google Ads account for each end advertiser, disclosure of management fees, and customer IDs on request. We set up accounts and reporting with these rules in mind.
Hours that suit your clients
Our team works on Manila time, UTC+8. Australian and Singapore agencies get same-day overlap, and US and UK agencies often receive work before their next morning.
How we work
Scope
You share the client's goals, markets, budget and current account. We propose the monthly scope and delivery schedule for that account.
Access
The client's Google Ads account stays in the client's name and links to your agency manager account. We are added as users under your manager account.
Audit and build plan
We deliver an audit or build plan in your branding. Once you approve it, we build or restructure the campaigns and tracking.
Monthly management
Optimization runs on a fixed cadence with a task log you can check. Reports reach you before your client review so you can add your own notes.
White label PPC is quoted per scope, per client account, based on the platforms, number of campaigns, tracking work and reporting needed. Ad spend is always paid by the client or your agency directly to Google and is never part of our fee. Contact us through /contact/ with a sample account for a quote.
Get a scoped quoteRelated results
White label work is confidential, so these results come from accounts our Google Ads team manages directly. An Australian recruitment agency's cost per click fell from A$8.49 to A$4.61 between its first and latest reporting month in 2026. A US online private school's leads traced to Google Ads rose from 4 in May 2026 to 81 in August 2026. A Philippine game top-up store's tracked revenue grew from about 118,000 pesos in May 2026 to 2.96 million pesos in August 2026.
Frequently asked questions
What is white label PPC?
White label PPC is an arrangement where a specialist team manages pay-per-click campaigns for an agency's clients, and the agency sells and presents that work under its own brand. The client deals only with the agency.
How does white label Google Ads account access work?
Each client keeps their own Google Ads account, linked to your agency's manager account. Our team is added as users under your manager account, so you control access at all times.
Will my clients know you are involved?
Not unless you tell them. Reports and documents carry your branding. Many agencies say they work with specialist partners without naming them.
Do you follow Google's rules for third parties?
Yes. We keep a separate account for each end advertiser and prepare reports that show the exact cost charged by Google, separate from any fees. Disclosing your own management fee to your client remains your agency's responsibility.
How is white label Google Ads different from PPC outsourcing?
PPC outsourcing usually means a business hires an outside team for its own ads. White label Google Ads is for agencies: we deliver the work for your clients, and your agency presents it under its brand.
Can you take over accounts that are already running?
Yes. We start with an audit of the existing account, agree priorities with you, and restructure in stages so live campaigns keep running during the handover.
Keep exploring
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.