From 0 to 15 enquiries and CV requests a month, with form-first tracking

Google AdsKeyword researchTrackingApr to Oct 2026

0 to 15

enquiries + CV requests a month

form-first tracking

leads at A$77.88 each

week of 11 to 17 Oct 2026

A$3.19

lowest cost per click

Jul 11 to Aug 11

Where it started

In the first reporting month, 12 April to 14 May 2026, the account paid A$8.49 per click and received calls but no enquiry forms.

What we did

Moved tracking to form-first leads, built a new industry campaign around trade-specific recruitment searches, retired the older campaign, added negative keyword lists, and started tracking CV requests from employers.

What changed

Submitted enquiries and CV requests went from 0 to 1 a month to 12 to 15 a month. Cost per click reached A$3.19 at its lowest and was A$8.92 in the Sep 13 to Oct 10 period. In the week of 11 to 17 October 2026 the account produced 6 leads at A$77.88 each.

Cost per click by reporting month (A$, lower is better)
Label	Value
Apr 12 to May 14	8.49
May 15 to Jun 14	9.87
Jun 11 to Jul 11	6.79
Jul 11 to Aug 11	3.19
Aug 12 to Sep 12	4.61
Sep 13 to Oct 10	8.92

Proof

Google Ads monthly report for 12 July to 9 August 2026 showing leads, cost per click and conversion actions — Google Ads report, 12 Jul to 9 Aug 2026

Source: Google Ads reporting periods, updated 20 Oct 2026

Industry context

What it is worth

Permanent placement fees run 12% to 22% of salary, and the median full-time chef earns A$73,996 (Jobs and Skills Australia, 2025). One placement from the 12 to 15 monthly enquiries is worth about A$8,900.

Where this work applies

Services

Industries

HR & Recruitment Agencies

Countries

Related case studies

Furniture and home decor brand

Philippines

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Results from named date ranges in real client accounts. Client names are withheld. Results vary by market, budget and starting point.