Recruitment agency
Australia
Cost per click down 46% over five months, with real leads coming in
A$8.49 → A$4.61
cost per click
0 → 15
enquiries + CV requests a month
Google AdsKeyword researchTracking
Read case study For agencies
Hire Google Ads Experts From Our Philippine PPC Team
Hire Google Ads experts without adding headcount. Our Manila team takes over or builds your campaigns, fixes conversion tracking, and reports on qualified leads and sales, not just clicks.
Who this is for
- Business owners who have been running Google Ads themselves and want a specialist to take over
- Marketing teams that need a Google Ads specialist for search, Performance Max or Shopping without a full-time hire
- Companies whose previous agency or freelancer left an account with messy structure and unclear tracking
- Businesses running Google Ads and Meta Ads that want both managed as separate, coordinated workstreams
- Overseas businesses in the US, UK, Australia, Canada, New Zealand and Singapore looking to outsource PPC to an English-speaking team
Problems we solve
- ✕Nobody has time to check search terms, add negatives or adjust bids every week
- ✕Conversion tracking counts page views or calls under 10 seconds as leads, so the numbers look better than sales
- ✕Campaigns are structured around old goals, with broad match eating budget on unrelated searches
- ✕Cost per click keeps climbing and nobody can explain why
- ✕Reports show platform conversions with no link to qualified leads or revenue
- ✕You need a Google Ads specialist now, but a full-time hire is slow to find and onboard
What is included
Account review and handover
We review the account history, keep what is working and useful data, and agree changes with you before we touch anything. We do not force a rebuild if the current structure can be saved.
Conversion tracking validation
Conversion actions defined and tested, including form fills, calls and purchases, with Google Analytics and CRM imports where the data exists.
Search intent structure
Campaigns and ad groups built around how your buyers actually search, with keyword match types and negative keyword lists kept up to date.
Ads and landing page input
Responsive search ads written and tested, plus landing page recommendations. Landing page builds and creative production are quoted separately where needed.
Budget monitoring and optimization
Weekly search term reviews, bid strategy checks and budget pacing, with every change recorded.
Meta Ads workstream (optional)
If you also run Facebook and Instagram ads, we manage them as a separate workstream with its own tracking and reporting, or Google Ads only if you prefer.
Reporting on lead quality
Monthly reports on cost per qualified lead, and revenue or ROAS where CRM or sales data supports it, kept separate from platform-reported conversions.
What you get from it
1
Specialists instead of one generalist
When you hire a Google Ads expert through BX, you get a team that covers tracking, search structure, ad copy and reporting, not a single person stretched across all of it.
2
You keep ownership
Your ad accounts stay in your name and you pay Google and Meta directly. We never ask for passwords. We work through manager account links and user access that you control.
3
Clear approvals
Budget changes and structural changes follow the approval workflow agreed at onboarding, so nothing major happens without your sign-off.
4
Works with your team
We can coordinate with your internal marketing team, designers and sales team on strategy, creative, approvals and measurement.
How we work
1
Review and handover
We review available history, preserve useful data, agree on changes and validate tracking before taking over.
2
Strategy and structure
We set up the Google Search intent structure, and Meta audience testing if in scope, based on your objectives.
3
Approvals and launch
We confirm platform permissions, budget authorization and ad approvals, then launch.
4
Optimization and reporting
We monitor budgets, optimize against agreed objectives, and report on qualified leads, acquisition costs and return on ad spend where the data supports it.
Pricing
Paid ads management for international clients starts from USD 600 per month plus ad spend. Management fees are kept separate from your ad budget and from any separately scoped creative or landing page work. Read our Google Ads management pricing guide or use the ads budget calculator.
Get a scoped quoteCase studies
See all case studies Results from our client work
Recruitment agency, Australia (client name withheld): cost per click fell from A$8.49 in the first reporting month to A$4.61 in the latest month (April to September 2026), and submitted enquiries plus CV requests went from 0 to 1 a month to 12 to 15 a month after tracking was moved to website-first leads and a new industry campaign was built.
Frequently asked questions
Why hire a Google Ads expert instead of running ads myself?
An expert spends time on the work that moves cost per lead: search term reviews, negative keywords, tracking checks and ad tests. Owners who run their own ads usually do not have the hours for that each week.
What should I check before I hire a Google Ads specialist?
Ask how they define a conversion, how often they review search terms, who owns the account, and to see a sample report. Google's Partners program is one signal of platform experience, but the answers to those questions tell you more.
Can you take over my existing Google Ads account?
Yes. We review the history, keep useful data and validate tracking before changes. Existing structure is kept where it still works.
Can you manage only Google Ads?
Yes. We can manage Google Ads only, Meta Ads only, or both as a combined paid media plan.
Who pays Google and Meta?
You do, directly. Your ad accounts stay in your name and billing stays with you. We use secure agency access, never your passwords.
Can you guarantee a lower cost per lead?
No one can guarantee ad results, because auctions, competitors and budgets change. We commit to the agreed scope, a regular optimization cadence and honest reporting.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.