Cafe
PhilippinesClient reported
₱60K to ₱80K in added monthly sales on ₱10K of ads
6x to 8x
return, client reported
₱167,506
total Meta spend
Meta AdsMessagingEngagement
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Restaurant Marketing Agency for Cafes, Restaurants and Cloud Kitchens
BX runs local search, social content, food photography and Meta ads for restaurants and cafes in the Philippines and overseas. The goal is simple: more people finding you nearby, messaging you and ordering.
Who this is for
- Independent restaurants and cafes that want more walk-ins and reservations from Google Maps
- Pastry, dessert and specialty food brands that take orders through Messenger or chat
- Cloud kitchens and delivery-first brands that depend on GrabFood, Foodpanda or local delivery apps
- Restaurant groups opening a new branch and needing local awareness around it
- Owners comparing marketing companies for restaurants who want one team for content, ads and local search
- Overseas restaurant owners who want an outsourced team for content, ads and listings at Philippine rates
Problems we solve
- ✕Diners searching for your cuisine nearby see competitors in the map results first
- ✕Social posts are irregular and the food photos do not make people want to visit
- ✕Ad budgets are small, so every peso or dollar needs to start a conversation or an order
- ✕Dine-in and delivery need different messages, and one plan is trying to do both
- ✕First-time guests do not come back, and there is no simple way to bring them back
What is included
Google Business Profile and local SEO
Categories, menu, hours, photos, attributes, posts and review replies for each branch, so you appear for cuisine and 'near me' searches. Delivered through our local SEO service.
Social media content and management
A monthly calendar of food, team and behind-the-counter content for Facebook, Instagram and TikTok, with community replies. See social media management.
Food and venue photography
Menu, delivery app and social photos shot for how each platform crops and displays them, from our product photography team.
Meta ads built to start chats and orders
Geo-targeted campaigns around each branch or delivery zone, set up to open Messenger or WhatsApp conversations where your staff take orders and bookings.
Short-form video
Kitchen, plating and menu-launch clips for Reels and TikTok.
Launch plans for new branches
Profile setup before opening, local ads around the new address and content for the opening week.
Review replies and reputation
Replies to every Google review within your agreed tone, alerts on negative reviews, and a simple way for staff to ask happy guests for a review at the table or in the delivery bag.
What you get from it
1
Small budgets, tracked closely
Our cafe client ran Meta at about PHP 10,030 a month and started 2,517 customer chats. The client reports PHP 60K to 80K in added monthly sales.
2
Chats that turn into orders
For a retail pastry brand, four messaging campaigns started 16,506 chats in 70 days at an average PHP 13.24 each. The client reports more than PHP 2.6M in sales over the run.
3
Found at the moment of hunger
Google Maps and social discovery are where diners decide. The work covers both.
4
One team, one calendar
Content, photos, ads and local listings are planned together, so a menu launch shows up everywhere in the same week.
How we work
1
Audit
We check your Business Profiles, reviews, social accounts, delivery listings and the restaurants winning in your area.
2
Plan
Channel mix, monthly content themes, ad budget split between dine-in and delivery, and what to track.
3
Shoot and set up
Photo and video session, profile fixes and campaign setup.
4
Run and reply
Posting, ads, community replies and review responses each month.
5
Report
Monthly results on map views, chats, cost per chat and the orders or bookings you record.
Pricing
Social media management starts from USD 800 per month. Paid ads management starts from USD 600 per month plus ad spend. Photography, video and local SEO are quoted per scope. Contact us for a quote.
Get a scoped quote
Cafe: PHP 167,506 total Meta spend over about 16.7 months, 2,517 chats started and 312,634 engagements; 6x to 8x return is client reported. Pastry brand: 16,506 chats in 70 days at PHP 13.24 each; about 11.9x ROAS is client reported. Results vary by market, budget and starting point.
Frequently asked questions
What does a restaurant marketing agency do?
It runs the channels diners use to choose where to eat: Google Maps and local search, social media content, food photography and video, and paid ads. Some also manage review replies and delivery app listings.
Should a restaurant run ads to messages or to a website?
Many restaurants and food brands in the Philippines take orders and bookings in chat, so messaging ads fit well. Where bookings happen on a website or reservation tool, we send traffic there and track it.
How important are Google reviews for restaurants?
Very. Reviews and ratings appear right in the map results. We help you ask for reviews and reply to every one, without offering discounts or freebies in exchange, which Google's policy prohibits.
Should we market delivery separately from dine-in?
Usually yes. Delivery campaigns target the delivery radius and highlight dishes that travel well. Dine-in campaigns target people close by and sell the room and the experience.
Do you work with restaurants outside the Philippines?
Yes. Social content, ads management and local listings can all be run remotely for restaurants in the US, Australia, Canada, the UK, New Zealand and Singapore. Photography and video outside Metro Manila are arranged per project.
How do we promote a new branch?
Set up the Business Profile before opening, run local ads around the new address, and publish opening content. Influencer visits can be added through our influencer marketing team.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.