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Key takeaways
- Philippine social media management packages run from about ₱12,000 a month for one platform to ₱100,000+ for full production across four or more.
- Most packages work out at roughly ₱750 to ₱2,500 per post once design, video and community management are counted.
- Ad spend, video shoots, influencer fees and paid tools usually sit outside the package fee.
- Converted at about ₱62 to USD 1, the market tiers run from roughly USD 190 to USD 1,610+ a month.
Quick answer
Social media management packages in the Philippines cost about ₱12,000 to ₱18,000 a month for one platform, ₱18,000 to ₱50,000 for two to three platforms and ₱50,000 to ₱100,000+ for full production. Price per post usually lands between ₱750 and ₱2,500. Ad spend is billed separately.
Social media management in the Philippines costs ₱12,000–₱65,000+/month depending on the number of platforms, post frequency, content type, and whether paid ads are included. Below are the 2026 package tiers, the price per post, what costs extra and a USD view for overseas buyers. To model your own mix of platforms and post volume, try the social media pricing tool.
Social Media Management Packages in the Philippines (2026)
Philippine social media management pricing breaks into four tiers. The right tier depends on how seriously you want to invest in the channel, how much content you need, and whether you want paid social ads included.
| Tier | Monthly Fee | Platforms | Posts/Week | Includes |
|---|---|---|---|---|
| Starter | ₱12,000–₱18,000 | 1 platform | 3–4 | Graphics, captions, scheduling |
| Growth | ₱18,000–₱30,000 | 2 platforms | 4–6 | Graphics + Reels + community mgmt |
| Pro | ₱30,000–₱50,000 | 3 platforms | 7–10 | Video, stories, full community mgmt, analytics |
| Enterprise | ₱50,000–₱100,000+ | 4–5 platforms | 10–14+ | Full production, influencer coordination, paid social |
Price per Post and per Platform
Dividing the monthly fee by the number of posts makes packages easier to compare. Most Philippine packages work out at roughly ₱750 to ₱2,500 per post, depending on how much design, video and community management sits behind each one.
| Tier | Monthly fee | Posts per month | Approx. price per post |
|---|---|---|---|
| Starter | ₱12,000 to ₱18,000 | 12 to 16 | ₱750 to ₱1,500 |
| Growth | ₱18,000 to ₱30,000 | 16 to 24 | ₱750 to ₱1,900 |
| Pro | ₱30,000 to ₱50,000 | 28 to 40 | ₱750 to ₱1,800 |
| Enterprise | ₱50,000 to ₱100,000+ | 40 to 56 | ₱900 to ₱2,500 |
Each extra platform usually adds ₱6,000 to ₱12,000 a month, because captions, formats and sizes have to be adapted rather than copied. A package that looks cheap per post but excludes Reels, Stories or replies to comments is not comparable with one that includes them.
The Most Important Platforms for Philippine Businesses
Not every business needs every platform. Here's where to focus based on your business type and audience.
| Platform | Best For | Content Type | Filipino Daily Active Users |
|---|---|---|---|
| All business types, especially 25–55 age | Articles, videos, events, community | 90M+ Filipinos | |
| Lifestyle, food, beauty, fashion, real estate | Photos, Reels, Stories | 30M+ Filipinos | |
| TikTok | B2C brands, e-commerce, youth-oriented brands | Short video, trends | 50M+ Filipinos |
| YouTube | Education, tutorials, real estate tours, reviews | Long-form and short video | 70M+ Filipino viewers/month |
| B2B, professional services, recruitment | Thought leadership, articles | 5M+ Filipino professionals |
What Social Media Management Should Deliver
Managing social media well is a full-time creative and strategic job. Here's what a proper monthly package should cover, not just content posting. Our guide to what social media management includes goes through each deliverable in more detail.
- Monthly content calendar with strategy rationale
- Custom graphic design for every post
- Caption writing optimized for reach and engagement
- Reels/TikTok short-form video production or editing
- Stories content (daily or 3–4x/week)
- Community management: responding to comments and DMs within 24 hours
- Hashtag research and optimization
- Monthly analytics report: reach, engagement rate, follower growth, DM leads
What Costs Extra in a Social Media Package
Most quotes cover planning, design, captions and scheduling. These items are usually priced separately, so ask for each one as its own line:
- Ad spend paid to Meta or TikTok, which is separate from the management fee
- Video shoots and on-location photography beyond phone-shot Reels
- Community management outside business hours or on weekends
- Influencer or creator fees
- Paid scheduling, listening or design tools billed in your name
Replying to DMs is often the most time-consuming part of community management. Some businesses automate DM replies for common questions such as prices, hours and booking, and keep the team on conversations that need a person.
When to Add Paid Social Ads to Your Management Package
Organic social media builds community and brand trust, but its reach is limited by platform algorithms. Combining organic management with paid Meta Ads dramatically amplifies results. We recommend adding paid social when:
• You want to generate leads, not just awareness • You have specific products or services to promote • You want to reach audiences beyond your existing followers • Organic reach is plateauing
Paid social ads are billed separately as ad spend on top of the management fee.
Social Media Management Pricing in USD for Overseas Buyers
Overseas businesses often compare Philippine packages with onshore quotes. Converted at about ₱62 to USD 1, the market tiers above look like this:
| Tier | Monthly fee (PHP) | Approx. monthly fee (USD) |
|---|---|---|
| Starter | ₱12,000 to ₱18,000 | USD 190 to 290 |
| Growth | ₱18,000 to ₱30,000 | USD 290 to 480 |
| Pro | ₱30,000 to ₱50,000 | USD 480 to 810 |
| Enterprise | ₱50,000 to ₱100,000+ | USD 810 to 1,610+ |
These are market ranges, not BX prices. BX social media management for international clients starts from USD 800 per month, with ad spend paid separately to the platforms.
Frequently asked questions
How much does a social media manager cost per month in the Philippines?
Agency packages typically run ₱12,000 to ₱50,000 a month for one to three platforms, and ₱50,000 to ₱100,000+ for full production across four or more. The price depends on platforms, post volume, video and how much community management is included.
How many posts per week is enough for social media?
For Facebook and Instagram, 4–6 posts per week is the ideal range for most Philippine businesses. Posting less reduces visibility. Posting more with poor quality reduces engagement. TikTok rewards higher frequency: 1 daily is ideal.
Should I be on all platforms?
No. Focus on 2–3 platforms where your target audience is most active. Being mediocre everywhere is worse than being excellent in two places. Start with Facebook + Instagram for most Philippine consumer businesses.
Is social media management different from social media marketing?
Social media management is the operational work: content creation, posting, community management. Social media marketing is broader and includes the paid advertising strategy that amplifies reach. Most businesses need both for serious results.
Can I manage social media myself and just pay for the creative?
Yes. Some businesses do a hybrid where the agency creates graphics and captions, and the owner posts and engages. This reduces cost but requires consistent time from the business owner. It works well for businesses that are very engaged with their community.
How we wrote this guide
We reviewed the service scope and trade-offs from our hands-on work. Our guides explain costs, limitations, and what to ask before choosing a provider. See our process.
About the author
Tim Alcantara
Tim Alcantara is a Digital Marketing Consultant at BX Digital Marketing, a Taguig-based agency that runs SEO, Google Ads and Meta Ads for clients in the Philippines, Australia, the United States, Canada, the United Kingdom and Singapore.
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