Outsource link building to a team that earns links the way Google allows
Agencies and brands outsource link building to BX for outreach, linkable content and digital PR. Every link is earned on its merits, logged in a shared sheet and reported in your format. We do not buy links for PageRank and we do not use private blog networks.
Who this is for
- Agencies that sell SEO and want white label link building delivered under their own brand
- In-house SEO teams with more content than outreach capacity
- Brands whose pages are technically sound but lack references from relevant sites
- Businesses entering a new market, such as Australia, the UK or the US, that need local mentions
- Site owners cleaning up after a past vendor built links that break Google's rules
Problems we solve
- ✕Good pages that sit behind competitors with more relevant sites citing them
- ✕Past vendors who sold link packages with no list of where the links went
- ✕Outreach emails that read like templates and get ignored
- ✕No content on the site that another editor would want to reference
- ✕Agency teams too busy with delivery to run consistent outreach
- ✕Reports that count links but say nothing about relevance or placement
What is included
Backlink and competitor review
We review the links you already have and the sites that cite your top competitors, then flag gaps worth closing and any risky links worth a second look.
Prospect research
We build a target list of relevant publications, industry resources, associations, suppliers and local sites. Each prospect is checked by a person for topical fit, real traffic and editorial standards.
Linkable asset planning
Links follow content that deserves them. We plan guides, data pages, tools and local resources on your site that give editors a reason to cite you, and our content team can write them.
Personalized outreach
Writers pitch editors one by one with a specific reason to reference your page. Outreach runs from an agreed inbox, including a white label inbox on your agency domain.
Digital PR and expert commentary
We pitch your spokespeople and data to journalists and industry writers so your brand earns mentions and citations in coverage.
Unlinked mentions and broken link recovery
We find pages that already mention your brand without a link, and links that point to dead pages on your site, then ask for fixes or set redirects.
Link log and monthly report
Every placement is logged with the URL, the linking page, anchor text, link attributes and date found. Reports come in your template for agency clients.
What you get from it
Links you can show a client
You get the full list of linking pages, so you can check every placement yourself and explain it to a client or a boss.
Lower policy risk
Earned editorial links do not rely on tactics that Google lists as link spam, so your client sites are not exposed to manual actions from bought links.
Capacity without a new hire
Outreach is slow, manual work. Outsourcing it lets your team stay on strategy, content and client calls.
Content that keeps working
The assets we build to earn links also answer buyer questions and can rank for their own searches.
How we work
Scope
We agree target pages, markets, niches to avoid and the monthly outreach volume. Agencies share the client brief and brand rules.
Audit and prospect list
We review current links, study competitor link profiles and share a prospect list for your approval before any outreach starts.
Asset and pitch
We confirm which pages are link ready, plan any new assets and write pitch angles you approve.
Outreach
Our team contacts editors, follows up once or twice, and records every reply.
Log and report
Live links go into the shared log as they are found. Each month you get a report with placements, relevance notes and next targets.
Link building is quoted per scope. Price depends on the number of target pages, the niche, the markets and whether we also produce the content that earns the links. We do not sell links by the unit or by domain metric. Tell us about the site on our contact page and we will send a scope.
Get a scoped quoteSee our SEO case studies on the results page for how we measure and report organic search work.
Frequently asked questions
Is it safe to outsource link building?
It is safe when the provider earns editorial links and shows you where every link is. Google's spam policies list buying or selling links for ranking purposes, excessive link exchanges and automated link creation as link spam. Ask any provider how they get links before you sign.
Do you buy links or use private blog networks?
No. We do not pay for links that pass ranking credit and we do not use private blog networks, link farms or automated link tools. If a placement is paid, such as a sponsored post, it should carry a rel=sponsored or nofollow attribute, and we treat it as advertising, not link building.
Can you do white label link building for my agency?
Yes. Outreach can run from an inbox on your domain, and reports use your template and branding. Your client deals only with your agency.
How many links will I get each month?
We agree outreach volume, not a fixed number of links. Editors decide what they publish, so any provider that promises a fixed count is usually buying placements. You see every link we earn in the log.
What makes a link worth having?
Relevance to your topic, a real audience on the linking site, an editorial reason for the link and a natural anchor. A link from a small industry site your buyers read is often worth more than a link from a large unrelated site.
Do you also fix technical SEO and content?
Yes. Links work best on pages that load well and answer the search. We can add technical SEO and content SEO to the same scope.
Keep exploring
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.