Online private school
United States
Leads grew from 258 a month to 870 across 2026
870
leads in August 2026
80 → 157
booked admissions calls
Google AdsCRMWebsite chat
Read case study Paid Ads
Google Ads Management Services
We build and manage Google Ads campaigns around the searches your best customers use, then track every call, form and sale so your budget goes to what works. For businesses in the Philippines and overseas.
Who this is for
- Businesses with a clear offer that want measurable leads or sales from Google search
- Online stores that need Shopping and Performance Max campaigns tied to real revenue
- Service businesses that depend on calls, bookings and quote requests
- Companies running Google Ads in-house without the time to manage them properly
- Businesses in the US, UK, Australia, Canada, New Zealand and Singapore looking for a PPC management team in Manila
Problems we solve
- ✕Spend is going out, but you cannot tell which campaigns bring leads or sales
- ✕Conversion tracking is missing, duplicated or counting the wrong actions
- ✕Broad keywords and loose match types are paying for irrelevant searches
- ✕Performance Max runs without clear inputs, so budget drifts to low-value traffic
- ✕Your current provider does not share account access or explain what changed
What is included
Account audit and restructuring
A full review of settings, structure, search terms, bidding, assets and tracking, followed by a ranked list of fixes and a cleaner account structure.
Search, Display, Shopping and Performance Max
Campaigns chosen for your goal and budget. Performance Max is set up alongside Search with clear inputs and exclusions, not as a replacement for it.
Ad copywriting and testing
Responsive search ads written around your offer, with headlines and descriptions tested and replaced based on results.
Conversion tracking via Google Tag Manager
Forms, phone calls, WhatsApp clicks, bookings and purchases tracked in Google Ads and GA4, so bidding works toward real business actions.
Negative keyword management
Regular search term reviews and shared negative lists that stop spend on searches that will never convert.
Bid and budget optimization
Ongoing adjustments to bids, bidding strategies and budgets across campaigns, devices, locations and schedules.
Monthly performance reports
A plain report of cost, clicks, conversions and cost per result, with what changed and what comes next, plus a review call.
What you get from it
1
Reach people when they search
Search ads appear when someone is already looking for what you sell, which is why they suit businesses that need inquiries and sales.
2
Spend you can trace
With tracking in place, each campaign's cost can be read against leads and revenue, and budget moves to what performs.
3
You own the account
The Google Ads account is in your name and you pay Google directly. You can see every change we make.
4
One team for search and social
BX also runs Meta, TikTok and YouTube ads, so Google campaigns can capture the demand your other channels create.
How we work
1
Competitor and keyword analysis
We identify the searches your most profitable customers use, what competitors bid on, and which terms to exclude.
2
Campaign structuring
Tightly themed campaigns and ad groups that keep ads relevant to each search, which supports Quality Score and cost per click.
3
Tracking implementation
We set up conversion tracking for calls, forms and purchases and confirm it records correctly before scaling spend.
4
Optimization and scaling
Copy tests, negative keywords, bid changes and budget shifts toward the campaigns that bring results, reviewed with you monthly.
Pricing
Google Ads management starts from USD 600 per month plus ad spend. The fee is a flat monthly retainer, or a percentage of ad spend for larger accounts, and is agreed in writing before work starts. Ad spend is paid by you directly to Google. Accounts across several platforms or markets are quoted per scope.
Get a scoped quoteCase studies
See all case studies Results from our client work
Furniture and home decor brand
Philippines
Monthly store sales grew from ₱193K to ₱1.31M
₱1.31M
store sales, July 2026
3.38x → 5.59x
Meta return on ad spend
Meta AdsGoogle AdsTrackingConversion optimisation
Read case study 
Recruitment agency
Australia
Cost per click down 46% over five months, with real leads coming in
A$8.49 → A$4.61
cost per click
0 → 15
enquiries + CV requests a month
Google AdsKeyword researchTracking
Read case study Related results
Education · United States, United StatesLeads grew from 258 a month to 870 across 2026Read the case study Recruitment · Australia, AustraliaCost per click down 46% over five months, with real leads coming inRead the case study E-commerce · Philippines, PhilippinesTracked store revenue grew 25x in four monthsRead the case study
A US online private school's monthly CRM leads grew from 258 in January 2026 to 870 in August 2026, with leads traced to Google Ads rising from 4 in May to 81 in August. An Australian recruitment agency's cost per click fell from A$8.49 to A$4.61, and enquiries plus CV requests rose from 0 to 1 a month to 12 to 15. A Philippine game top-up store's tracked revenue grew from about 118,000 pesos in May 2026 to 2.96 million pesos in August 2026. Client names are withheld and results vary by market, budget and starting point.
Frequently asked questions
What do Google Ads management services include?
Account audits, campaign builds across Search, Shopping, Display and Performance Max, ad copy and testing, conversion tracking, negative keywords, bid and budget management, and monthly reporting.
What is PPC management and how does it work?
PPC management is the ongoing work of running pay-per-click ads: choosing keywords, writing ads, managing bids and budgets, filtering irrelevant searches and tracking conversions. The goal is more leads or sales for the same or lower cost.
How much does Google Ads management cost?
Our management starts from USD 600 per month plus ad spend. The fee is a flat retainer, or a percentage of ad spend for larger accounts, and ad spend is paid directly to Google.
Can you fix an account that is not performing?
Yes. We start with an audit, fix tracking and structure first, and cut spend on irrelevant searches before adding budget.
Do you run Performance Max campaigns?
Yes, where they suit the goal. We run Performance Max alongside Search with clear conversion goals, audience signals and brand exclusions, and review where the budget goes each month.
How do I choose a Google Ads management company?
Ask who will run your account, how conversions are tracked, whether you own the account, how the fee is structured, and for dated case studies. Avoid anyone who promises a fixed cost per lead before seeing your account.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.