Website Redesign Services That Keep the Rankings and Leads You Already Have
Our website redesign services start with what your current site already earns: the pages Google ranks, the forms that bring in leads and the tracking your team relies on. We keep what works, fix what slows buyers down, and launch the new design with every old URL kept or redirected.
Who this is for
- Businesses whose site looks dated next to competitors but still brings in search traffic they cannot afford to lose
- Small business owners who want a website redesign that customers can use on a phone
- Marketing teams moving to a new theme, page builder or brand and worried about losing rankings
- Companies that added pages for years with no plan and now have a menu nobody can follow
- Service firms in the US, UK, Australia, Canada, New Zealand and Singapore that want a Manila web team working on their time zone
- Agencies that need a website redesign company to deliver client projects behind their brand
Problems we solve
- ✕A design that no longer matches the business, the prices or the services you sell today
- ✕Old URLs that would break on launch day and take their rankings with them
- ✕Analytics, ads conversion tags and CRM forms that stop recording after a rebuild
- ✕Navigation built around the org chart instead of what buyers look for
- ✕Slow pages that fail Google's Core Web Vitals thresholds on mobile
- ✕Thin or duplicate pages that compete with each other for the same search
What is included
Content and SEO audit of the current site
We crawl every URL and pull Google Search Console and Analytics data, then mark each page as keep, improve, merge or retire. Pages with rankings, links or conversions are protected before any design work starts. If you want the audit on its own first, see our SEO audit.
URL map and 301 redirect plan
Each old URL is either kept as it is or mapped to its closest new page with a permanent redirect, following Google's guidance on moving a site. We avoid redirect chains and do not send unrelated pages to the homepage.
Sitemap and navigation rebuilt around buyers
A new page structure built from how people search for your services, with one clear page per service and location, so each page has a single job.
Wireframes and visual design
Desktop and mobile layouts for the homepage and key templates, built from your brand guide or a refreshed one. You approve the direction before we build. For deeper UX research and prototypes, see our UI and UX design service.
Copy and conversion improvements
We rewrite or edit page copy so each service page answers the questions buyers ask before they call, and place calls to action, proof and contact options where visitors decide.
Build on staging
The new site is built on a staging copy, on WordPress, Shopify or your current platform. If the redesign also means a platform change, we run it as a planned website migration. If the new site runs on WordPress, see how we handle a redesign on WordPress with custom themes designed in Figma.
Tracking carried over and tested
Google Analytics, Search Console, ads conversion tags and form-to-CRM connections are rebuilt and tested on staging, so reporting carries on from launch day.
Speed, accessibility and launch checks
Core Web Vitals tests, image compression, contrast, form labels and keyboard access, plus a full crawl of the staging site to catch broken links and missing redirects before launch.
Post-launch monitoring
After launch we watch Search Console for crawl errors and 404s, check redirects against the URL map and compare traffic and leads with the baseline. Ongoing upkeep is priced in our guide to website maintenance cost after a redesign.
What you get from it
A redesign planned by people who also run SEO
Our web team works next to our SEO and ads teams, so rankings, redirects and conversion tracking are part of the plan from the first audit.
Decisions based on your data
Which pages stay, merge or go is decided from Search Console, Analytics and lead data, not from taste alone.
Fewer surprises after launch
Forms, calls, tags and redirects are tested on staging and checked again on the live site.
Working hours that overlap
Our Manila team works on UTC+8, the same time zone as Singapore and close to Australia and New Zealand. US and UK clients can send feedback at the end of their day and see progress the next morning.
How we work
Audit and baseline
We record current traffic, rankings, leads and page speed, crawl the site and agree what success looks like.
Content plan and URL map
Each page gets a keep, improve, merge or retire decision, and every old URL gets a destination.
Wireframes and design
We design the homepage and main templates for mobile and desktop, and you approve before the build.
Build and QA on staging
Pages, redirects, tracking and forms are built and tested on a staging site that is blocked from search.
Launch and monitoring
We launch, submit the new sitemap, check redirects and tracking on the live site and report against the baseline.
| Website refresh | Full redesign | Redesign with platform migration | |
|---|---|---|---|
| What changes | Colors, fonts, images and some copy on existing templates | Sitemap, navigation, templates, copy and design | Everything in a redesign, plus the CMS or store platform |
| URLs | Usually unchanged | Kept where possible, the rest redirected with 301s | All URLs mapped and redirected to the new platform |
| SEO risk | Low | Moderate without a URL map, low with one | Highest, so it needs a full migration plan |
| Tracking work | Check existing tags still fire | Rebuild and test tags, forms and CRM connections | Rebuild all tracking on the new platform |
| Good fit when | The structure works and only the look is dated | Buyers struggle to find services or the site no longer matches the business | The current platform limits editing, speed or selling |
Website redesign is quoted per scope after a short audit of your current site. The price depends on the number of pages and templates, how much copy we write or edit, whether the platform changes, the number of URLs that need redirects, and integrations such as booking, CRM or a store. You get a fixed quote before work starts, with hosting, licenses and maintenance listed separately. For a first estimate, use the website cost calculator, then ask for a redesign scope.
Get a scoped quoteEstimate the cost first
Related results
For a multi-branch building materials supplier in Australia, we launched a 96-page redesign alongside 64 suburb pages and rewritten product pages; monthly Google clicks rose from 268 in August 2025 to 637 in August 2026, with the redesign month of July starting the steepest climb. For a corporate services group in Singapore and Malaysia, we mapped redirects and tested homepage and service-page calls to action as part of SEO work; 46 tracked keywords rank higher than in March 2026, 19 of them at #1. For a US commercial solar installer, we fixed 54 broken pages, added alt text to 412 images and moved 52 pages onto one CRM form; Google clicks grew from 7 a month in January 2026 to 52 in July.
Frequently asked questions
What do website redesign services include?
At BX: an audit of the current site, a URL and redirect map, a new sitemap and navigation, design, copy edits, a build on staging, tracking carried over, speed and accessibility checks, and monitoring after launch.
Will a website redesign hurt my SEO?
It can if URLs change without redirects or ranking content is removed. Google's site move guidance recommends mapping old URLs to new ones and using permanent redirects, and suggests keeping them for at least one year. We build that map before design starts.
Should I refresh or fully redesign my website?
Refresh when the structure and content still work and only the look is dated. Redesign when visitors cannot find your services, the content no longer matches the business or the site is hard to edit. The table above compares both.
How much does a website redesign cost?
It is quoted per scope after a short audit. Page and template count, copy work, platform changes, redirects and integrations drive the price. Use our website cost calculator for a first estimate.
Is there an affordable website redesign option for a small business?
Yes. A refresh on your current platform, or a redesign of the pages that bring in most leads first, keeps the scope small. We list what is in and out of the quote so you can compare it with other offers.
Can AI redesign my website?
AI tools can draft layouts and copy quickly, and our team uses them where they help. They do not check which URLs carry your rankings, test your forms or rebuild your tracking, so people still plan and test the redesign.
How do you choose between website redesign companies?
Ask each one how they protect existing rankings, who builds the redirect map, how tracking is tested, and who owns the domain, hosting and files after launch. Ask to see live sites they redesigned, and be wary of anyone who promises rankings.
Do you redesign sites for agencies under their brand?
Yes. Our white label web design service delivers redesigns behind your agency's brand.
Get a scoped plan from BX
Tell us about your market, goals and current setup. We will come back with a scoped plan.