Web Design Price in the Philippines: What Each Budget Buys

Web design cost in the Philippines varies more than almost any other marketing expense. A template site from a freelancer can cost ₱15,000, while a custom build from an agency can pass ₱400,000. Both prices can be fair. They buy very different things. For a fast range on your own project, start with the website cost calculator. This guide explains what each website price band in the Philippines actually buys, what keeps costing money every year after launch, and how to read a web design quote line by line before you pay a deposit.

For a professionally built custom website, expect ₱35,000 to ₱400,000+ depending on size, complexity and features. The table below shows typical ranges for custom projects by type. These are not template prices. Template sites cost less because the design and structure already exist.

Not sure where your project fits? The free website cost calculator lets you pick a site type, set the page count and add features such as a CMS, ecommerce, SEO setup, copywriting and a maintenance plan, then shows a minimum and maximum project range. If you only need one page for a campaign, see our landing page design service.

Ranges are easier to use when you know what sits inside them. Based on the project types above, this is what a budget in each band usually covers for a custom build. Your quote can differ if you need special features or a lot of content work.

Most Philippine businesses need a brochure or service site: home, about, one page per service, contact and a few location or industry pages. The money goes into planning the pages around what customers search for, writing clear copy and making the inquiry form work on a phone. A site like this sits in the ₱35,000 to ₱150,000 range depending on page count and whether your team needs a CMS.

An online store adds a catalog, cart, payment gateway, shipping rules and order emails, and each of these needs testing with real orders. Shopify keeps the build cost lower for simple catalogs; WooCommerce or a custom store costs more but gives more control. Expect ₱100,000 to ₱300,000, plus the time to load and photograph products.

Booking systems, member portals, marketplaces and integrations with accounting or CRM software are built rather than configured. Price follows the number of user types, screens and connections to other systems, which is why these start around ₱200,000 and rise with scope.

If your budget sits between two bands, start with the pages that bring in inquiries and add the rest in a second phase. A smaller site built properly is easier to grow than a large site built in a hurry.

An online store usually sits between ₱100,000 and ₱300,000 for a custom build, or roughly USD 1,610 to 4,840 at about ₱62 to USD 1. That covers the catalog, cart, payment gateway, shipping rules and order emails, each tested with real orders. The table below adds the running costs and one-off extras that sit around the build.

Platform choice moves the build price. Shopify keeps the cost lower for simple catalogs, WooCommerce or a custom store costs more but gives more control, and custom platforms are needed only for complex, unique functions. Product data entry for large catalogs usually sits outside the base quote. To see how page count and add-ons change an online store estimate, run your numbers through the web design cost calculator, then compare quotes line by line.

A store is only part of the result. A furniture and home decor brand in the Philippines grew monthly store sales from about ₱193K in April 2026 to about ₱1.31M in July after BX set up conversion tracking and ran Meta and Google Ads alongside store conversion improvements (read the case study).

Overseas businesses often compare Philippine quotes with onshore ones. Converted at about ₱62 to USD 1, the custom build bands above work out roughly as follows. Onshore agencies in the US, UK and Australia commonly quote several times these figures for similar scope.

Two quotes for the same business can differ by ₱100,000 because they assume different scope. Our website design and development proposals list each item separately for that reason. These are the factors that move the price most.

More pages mean more design, content entry and testing. Page count is the input that moves a quote most often; the website cost calculator shows the effect for your own page list. A service business with separate pages for each service and each city it serves can reach 20 or 30 pages quickly, and each of those pages helps it appear in more searches.

A template gives you a finished layout to fill in. Custom design starts from your brand, audience and goals, and every template in the site is designed for them. Custom work costs more but fits your content instead of forcing content into someone else's layout.

A CMS such as WordPress lets your team edit pages without a developer, which adds setup and training time. Shopify suits stores with simpler catalogs. A fully custom platform is needed only for unusual functions. Our WordPress website design service is the most common choice for Philippine service businesses.

Product catalogs, payment gateways, shipping rules, booking calendars, member portals and API connections each add development and testing. Features that touch money or customer data also need more careful security work.

Many quotes assume you will supply the text and photos. If you do not have them, budget for professional copywriting and photography, or the launch will wait on content.

When you compare website price quotes in the Philippines, check that these items are in writing. A properly built agency website usually includes:

Mobile matters because of where your customers are. DataReportal counted 98.0 million internet users and 95.8 million social media user identities in the Philippines in October 2025, a market where a phone is often the first screen people use. Google's Core Web Vitals set clear targets: the main content should load within 2.5 seconds, the page should respond to taps within 200 milliseconds, and layout shift should stay at 0.1 or less.

A website keeps costing money after launch, and several one-off essentials are often priced outside the base quote. The first three lines below repeat every year; the rest are one-off. Put both in your budget from the start.

A website is not a one-time purchase. Hosting, domain renewal, maintenance, content updates and an eventual redesign all add up. When you include these ongoing costs, the three-year total for a mid-range Philippine business website ranges from about ₱200,000 to ₱500,000+. Our guide to website maintenance cost explains what a monthly plan should cover, and our website maintenance service handles updates, backups and security after launch.

Two quotes for the same site can be hard to compare because each one is written differently. Read every quote with the same checklist:

Price differences usually reflect how much planning, testing and support sits behind the build. Each option suits a different stage of business.

If you are weighing an offshore team, our guide to outsourcing website development covers how to brief and manage one. Whatever you choose, judge the quote by scope, not only price. A lower quote that leaves out mobile testing, SEO setup or forms can cost more once those gaps are fixed later.

Two legal points are easy to miss in a website contract. First, ownership. Under Section 178.4 of the Intellectual Property Code (RA 8293), when you commission and pay for a work you own the work, but the copyright stays with the creator unless there is a written agreement saying otherwise. Your contract should state that the design, code and content transfer to your business, and that the domain and hosting accounts are in your name.

Second, data privacy. Contact and inquiry forms collect personal information. The Data Privacy Act of 2012 defines consent as freely given, specific and informed, so your forms need clear consent wording and a link to your privacy policy. Ask your designer to include both.