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Key takeaways
- Web design cost in the Philippines ranges from about ₱35,000 for a small landing page site to ₱400,000+ for custom web applications.
- Page count, custom design, CMS, ecommerce and special features drive most of the price. Each page beyond five adds about ₱3,500 in our calculator.
- Budget separately for copywriting, photos, domain, hosting and monthly maintenance. They are rarely in the base quote.
- Put ownership of the design, code and accounts in writing. Under the IP Code, copyright in commissioned work stays with the creator unless a written agreement says otherwise.
Quick answer
Web design cost in the Philippines is about ₱35,000 to ₱70,000 for a small landing page site, ₱60,000 to ₱150,000 for a corporate or service website, ₱100,000 to ₱300,000 for an ecommerce store and ₱200,000 to ₱500,000+ for a custom web application. Copy, photos, hosting and maintenance are usually extra.
Web design cost in the Philippines varies more than almost any other marketing expense. A template site from a freelancer can cost ₱15,000, while a custom build from an agency can pass ₱400,000. Both prices can be fair. They buy very different things. This guide breaks down the website design cost in the Philippines by project type, shows what drives each price, lists the add-ons most quotes leave out, and covers the ownership points to settle before you pay a deposit.
How much does web design cost in the Philippines?
For a professionally built custom website, expect ₱35,000 to ₱400,000+ depending on size, complexity and features. The table below shows typical ranges for custom projects by type. These are not template prices. Template sites cost less because the design and structure already exist.
| Website type | Typical cost range | Best for |
|---|---|---|
| Landing page site (1 to 5 pages) | ₱35,000 to ₱70,000 | Lead capture, a single campaign or offer |
| Corporate or service website | ₱60,000 to ₱150,000 | SMEs and service businesses |
| Portfolio or creative site | ₱50,000 to ₱120,000 | Photographers, studios, creatives |
| WordPress site with CMS | ₱75,000 to ₱180,000 | Businesses that update content often |
| Ecommerce store | ₱100,000 to ₱300,000 | Product-based businesses |
| Custom web application | ₱200,000 to ₱500,000+ | Booking systems, marketplaces, portals |
Not sure where your project fits? The free website cost calculator lets you pick a site type, set the page count and add features such as a CMS, ecommerce, SEO setup, copywriting and a maintenance plan, then shows a minimum and maximum project range. If you only need one page for a campaign, see our landing page design service.
What drives website design cost in the Philippines
Two quotes for the same business can differ by ₱100,000 because they assume different scope. These are the factors that move the price most.
Number of pages
More pages mean more design, content entry and testing. In our calculator, each page beyond the first five adds about ₱3,500. A service business with separate pages for each service and each city it serves can reach 20 or 30 pages quickly, and each of those pages helps it appear in more searches.
Custom design or template
A template gives you a finished layout to fill in. Custom design starts from your brand, audience and goals, and every template in the site is designed for them. Custom work costs more but fits your content instead of forcing content into someone else's layout.
Content management and platform
A CMS such as WordPress lets your team edit pages without a developer, which adds setup and training time. Shopify suits stores with simpler catalogs. A fully custom platform is needed only for unusual functions. Our WordPress website design service is the most common choice for Philippine service businesses.
Ecommerce and custom features
Product catalogs, payment gateways, shipping rules, booking calendars, member portals and API connections each add development and testing. Features that touch money or customer data also need more careful security work.
Copy and images
Many quotes assume you will supply the text and photos. If you do not have them, budget for professional copywriting and photography, or the launch will wait on content.
What is included in a quality website project
When you compare website price quotes in the Philippines, check that these items are in writing. A properly built agency website usually includes:
- UX and UI design planned around conversions, not only looks
- Custom design aligned to your brand
- Mobile-first development, since most Filipino visitors will see the site on a phone first
- Page speed work, checked against Google's Core Web Vitals
- On-page SEO setup: titles, meta descriptions, schema markup, sitemap and robots.txt
- Contact forms, inquiry forms or booking systems that are tested before launch
- Google Analytics and Search Console connected
- Cross-browser and cross-device testing
- A post-launch support period, usually around 30 days
Mobile matters because of where your customers are. DataReportal counted 98.0 million internet users and 95.8 million social media user identities in the Philippines in October 2025, a market where a phone is often the first screen people use. Google's Core Web Vitals set clear targets: the main content should load within 2.5 seconds, the page should respond to taps within 200 milliseconds, and layout shift should stay at 0.1 or less.
Add-on costs to budget for
Several essentials are often priced separately from the base website cost. Put them in your budget from the start.
| Add-on | Typical cost | Notes |
|---|---|---|
| Professional copywriting | ₱2,000 to ₱5,000 per page | Affects both SEO and conversions |
| Custom photography | ₱20,000 to ₱50,000 | Original photos instead of stock |
| Logo and branding | ₱15,000 to ₱50,000 | If not already done |
| Domain name | ₱1,500 to ₱3,000 a year | Required |
| Web hosting | ₱5,000 to ₱30,000 a year | Hosting quality affects speed |
| Monthly maintenance | ₱5,000 to ₱25,000 a month | Updates, backups, security |
Website price in the Philippines: what different budgets usually buy
Ranges are easier to use when you know what sits inside them. Based on the project types above, this is what a budget in each band usually covers for a custom build. Your quote can differ if you need special features or a lot of content work.
| Budget band | What it usually covers |
|---|---|
| ₱35,000 to ₱70,000 | A focused site of up to five pages or a campaign landing page, with a contact form and basic SEO setup |
| ₱60,000 to ₱150,000 | A corporate or service website with separate service pages, a CMS your team can edit, analytics and Search Console |
| ₱100,000 to ₱300,000 | An online store with product and collection pages, payment gateway, shipping rules and order emails |
| ₱200,000 and up | Custom functions such as booking systems, member portals, marketplaces or integrations with other software |
If your budget sits between two bands, start with the pages that bring in inquiries and add the rest in a second phase. A smaller site built properly is easier to grow than a large site built in a hurry.
The total cost of owning a website
A website is not a one-time purchase. Hosting, domain renewal, maintenance, content updates and an eventual redesign all add up. When you include these ongoing costs, the three-year total for a mid-range Philippine business website ranges from about ₱200,000 to ₱500,000+. Our guide to website maintenance cost explains what a monthly plan should cover, and our website maintenance service handles updates, backups and security after launch.
Freelancer, agency or DIY builder: what the price difference buys
Price differences usually reflect how much planning, testing and support sits behind the build. Each option suits a different stage of business.
Pros
- DIY builders have the lowest upfront cost and suit very early businesses
- Freelancers can be cost-effective for small, well-defined sites
- Agencies bring design, development, copy, SEO and support under one contract
Cons
- DIY sites take owner time and can be hard to grow later
- A single freelancer is limited by one person's hours and skills
- Agency projects cost more upfront and need a clear brief to stay on budget
Whatever you choose, judge the quote by scope, not only price. A lower quote that leaves out mobile testing, SEO setup or forms can cost more once those gaps are fixed later.
Ownership and privacy points to settle before you pay
Two legal points are easy to miss in a website contract. First, ownership. Under Section 178.4 of the Intellectual Property Code (RA 8293), when you commission and pay for a work you own the work, but the copyright stays with the creator unless there is a written agreement saying otherwise. Your contract should state that the design, code and content transfer to your business, and that the domain and hosting accounts are in your name.
Second, data privacy. Contact and inquiry forms collect personal information. The Data Privacy Act of 2012 defines consent as freely given, specific and informed, so your forms need clear consent wording and a link to your privacy policy. Ask your designer to include both.
How to budget for a new website
- 1
List your pages
Write down every service, location and information page you need. This sets the base scope.
- 2
Decide on the platform
WordPress for content-heavy service sites, Shopify for simpler stores, custom only for unusual functions.
- 3
Check what you already have
Logo, copy, photos and product data you can supply reduce the quote.
- 4
Run the numbers
Use the website cost calculator to get a range, then add yearly hosting, domain and maintenance.
- 5
Compare quotes line by line
Ask for itemized proposals with deliverables and ownership terms, and compare the same scope across providers.
Frequently asked questions
How much does a website cost in the Philippines?
A custom website typically costs ₱35,000 to ₱400,000+. Small landing page sites start around ₱35,000, service websites run ₱60,000 to ₱150,000, and ecommerce stores run ₱100,000 to ₱300,000.
Should I use WordPress, Shopify or a custom platform?
WordPress suits content-heavy websites and service businesses. Shopify suits ecommerce with simpler product catalogs. Custom platforms are needed only for complex, unique functions. Most Philippine SMEs are well served by WordPress or Shopify.
What is the fastest way to get a website online?
A small landing page site is the fastest, because it needs the least content and the fewest approvals. For any project, the timeline depends heavily on how quickly you supply content and feedback.
Do I own my website after it is built?
You should, but put it in writing. Under Section 178.4 of the IP Code, copyright in commissioned work stays with the creator unless a written agreement transfers it. Your contract should cover the design, code, content, domain and hosting accounts.
How important is website speed in the Philippines?
Very. Many visitors arrive on phones. Google's Core Web Vitals target main content loading within 2.5 seconds and responses to taps within 200 milliseconds, and page experience is part of how Google evaluates pages.
Why do website prices in the Philippines vary so much?
Quotes assume different scope. Page count, custom design, CMS, ecommerce, copy, photos and post-launch support can each add tens of thousands of pesos. Compare itemized quotes for the same scope.
How we wrote this guide
We reviewed the service scope and trade-offs from our hands-on work. Our guides explain costs, limitations, and what to ask before choosing a provider. See our process.
About the author
Tim Alcantara
Tim Alcantara is a Digital Marketing Consultant at BX Digital Marketing, a Taguig-based agency that runs SEO, Google Ads and Meta Ads for clients in the Philippines, Australia, the United States, Canada, the United Kingdom and Singapore.
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