Digital Marketing Insights for Philippine Businesses
The BX blog publishes guides on SEO, Google Ads, Meta Ads, social media, websites and AI automation, written by the BX team in Manila for business owners and marketing teams. Each guide states its sources, shows Philippine and overseas pricing where relevant, and links to the service or tool that goes with it.
Read more about the BX team behind the guides.
Social Media Virtual Assistant or Agency: Which Fits Your Business?
Both can run your social accounts well. They suit different stages, budgets and levels of involvement. Here is how to de…
Google Business Profile Optimization: A Checklist for Philippine Businesses
Your Business Profile is often the first thing a customer sees when they search for you on Google Maps. This checklist f…
Digital Marketing Philippines 2026: The Numbers and Rules That Matter
The numbers that shape a Philippine marketing plan in 2026, from internet users to platform reach, plus the two laws tha…
Social Media Management: What It Covers Each Month
A plain list of the work inside a monthly social media management retainer, what is usually billed separately, and how t…
White Label Social Media Management: How Agencies Resell It
Social media is the service clients ask for most and the one agencies find hardest to staff. Here is how the white label…
White Label SEO Reports and Dashboards: What to Show Clients
Clients judge SEO by what they see each month. Here is a white label SEO report template, how to choose a reporting tool…
White Label SEO Pricing: How Agencies Set Their Margin
The partner's fee is only half of the pricing decision. Here is how agencies turn a white label cost into a client price…
The Outsourced Marketing Department: What It Covers and How It Works
Some businesses need more than one agency for one channel. An outsourced marketing department gives you strategy, conten…
Local SEO for Lawyers: From Google Business Profile to Reviews
Most people who need a lawyer start with a search and pick from the map results. This guide covers the local SEO work th…
Dentist Local SEO: How Practices Show Up When Patients Search Nearby
Patients looking for a dentist usually choose from the map results. This guide covers the local SEO work that gets a pra…
SEO for Personal Injury Lawyers: What Works and What the Rules Allow
Personal injury is one of the most competitive areas in legal search. Here is how PI firms structure their sites, local …
SEO Copywriting: Writing Pages That Rank and Convert
Search engines decide who finds the page. The copy decides what they do next. Here is how to write for both without writ…
Filipino Outsourcing for Marketing Work: What to Send and How to Hire
Many overseas businesses already outsource support and back-office work to the Philippines. Marketing is different. Here…
Email Marketing Platforms for Small Business, Compared
Seven well-known platforms, compared on what their own pricing and feature pages say: free plan limits, what you pay for…
Email Marketing for Small Business: A Starter Plan
A practical plan for owners who have a list, or want one, and no time to guess. Start with consent and three automated f…
Affordable SEO Companies: How to Tell Good Value From Cheap SEO
A small budget can buy real SEO work, or it can buy a monthly report and a pile of bad links. The difference shows up in…
How to Outsource Website Development: Models, Brief and Handover
Outsourcing a website build is common and usually sensible. The risks sit in the brief, the access and the handover. Thi…
Digital Marketing Outsourcing: In-House Team vs Offshore Agency
Most businesses do not choose between outsourcing and doing it themselves. They choose which parts of marketing to keep …
Hiring an SEO Specialist in the Philippines or an SEO Agency
One skilled person or a team? The answer depends on your site, your budget and who will manage the work. Here is how to …
Marketing Firms in the Philippines: Types, Scope and Fees
Not every marketing firm does the same job. This guide sorts the main types, explains how each one charges, and lists th…
Creative Agencies in the Philippines: How to Pick One for Your Holiday Campaign
The Christmas season is the busiest stretch of the year for creative teams. Here is how to tell the types of creative ag…
AI SEO Optimization: How to Show Up in AI Overviews and ChatGPT
AI answers now sit above or beside the classic search results. Here is what Google and OpenAI actually say about getting…
White Label SEO: How Agencies Resell SEO Without Hiring an SEO Team
White label SEO lets your agency sell SEO under your own brand while a specialist partner does the work. Here is how the…
The Best Advertising Agencies in the Philippines, Sorted by Type
There is no single best agency for every business. This guide sorts Philippine advertising agencies by type, explains wh…
Advertising in the Philippines in 2026: Channels, Audiences and Costs
Where Filipino audiences are, how each ad channel charges, and what real campaigns have cost per result, so you can set …
Website Maintenance Cost: What a Monthly Plan Covers and What Drives the Price
A maintenance quote is really five costs bundled together. This guide breaks each one out, with published prices from ho…
How Much Does a Digital Marketing Agency Cost in the Philippines?
Digital marketing agency pricing in the Philippines ranges from ₱15,000/month for basic services to ₱200,000+/month for …
Digital Marketing Services List: What Is Included in Agency Services
A complete digital marketing services list: SEO, paid ads, social media, content, web design, email, automation and repo…
How to Choose a Digital Marketing Agency in the Philippines
A step-by-step way to evaluate a digital marketing agency in the Philippines, whether you are a local business or an ove…
SEO Pricing in the Philippines: Rates Overseas Buyers Pay and What They Buy
Philippine SEO rates cover a wide range, from solo freelancers to full agency teams. This guide shows the typical ranges…
Google Ads Management Fees in the Philippines: 2026 Rates and Models
Google Ads management in the Philippines costs ₱15,000 to ₱50,000+ a month in agency fees, plus ad spend paid to Google.…
Social Media Management Packages and Pricing in the Philippines (2026)
Social media management packages in the Philippines cost ₱12,000 to ₱100,000+ a month. Package tiers, price per post, wh…
Web Design Price in the Philippines: What Each Budget Buys
Websites in the Philippines cost ₱35,000 to ₱400,000+. What each price band buys, the yearly running costs after launch,…
Video Production Cost in the Philippines for Business Marketing
Business video production in the Philippines costs ₱18,000 for social ads to ₱200,000+ for brand films. A full breakdown…
Event Management Cost in the Philippines: 2026 Price Guide
Event management in the Philippines costs ₱80,000 to ₱500,000+ depending on event type and scope. 2026 price ranges, a s…
Digital Marketing Freelancer vs Agency in the Philippines: Which Fits Your Business?
A digital marketing freelancer or an agency? A comparison for Philippine businesses and overseas buyers: costs in PHP an…
Marketing Retainer Packages: What a Monthly Retainer Should Include
A monthly marketing retainer should list deliverables, targets, reporting and team access. Package tiers with price rang…
How Long Does SEO Take to Show Results? A 12-Month Timeline
SEO usually takes 3 to 6 months to show results and 6 to 12 months to bring steady leads. A month-by-month timeline, the…
How Much Should a Business Spend on Google Ads in the Philippines?
The right Google Ads budget depends on your cost per click, conversion rate and lead target, not a fixed number. A worke…
SEO vs Google Ads (PPC) vs Social Media: Which Should You Start With?
SEO, Google Ads and social media all drive leads, but they differ in cost, speed and intent. A side-by-side comparison, …
Digital Marketing Report: What an Agency Should Send You Every Month
A good monthly digital marketing report shows what happened, why it matters and what changes next. A one-page template, …
Marketing Agency Contract: 9 Clauses to Check Before You Sign
The nine clauses to check in any marketing agency contract, from scope and notice to account ownership, ad spend, report…
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