Austin rules checked before launch
Federal rules come first, covering endorsements, email and calls under the FTC, CAN-SPAM and the TCPA. The Texas Deceptive Trade Practices Act, enforced by the state Attorney General and open to private claims, covers misleading offers and claims. Austin adds a city rule for short-term rentals: an unlicensed unit may not be advertised, and since July 1, 2026 booking platforms must provide a license display field and remove unlicensed listings when the City asks. Operators who run text campaigns also need to know that Texas widened its telephone solicitation rules to cover marketing texts from September 1, 2025. We map these points to each client's pages, forms and message flows during onboarding.



