The Dallas marketA corporate hub with a dozen suburban cities around it
The city of Dallas holds about 1.3 million residents, and the wider Dallas-Fort Worth metro has passed 8 million, spread mainly over Dallas, Tarrant, Collin and Denton counties. Customers search by district or by suburb: Uptown, Deep Ellum, Oak Cliff, Bishop Arts, Lakewood, Plano, Frisco, McKinney, Irving, Arlington and Southlake. Collin County in the north and Tarrant County in the west each behave like separate markets, so we keep campaigns and location pages distinct. A dentist in Frisco and a plumber in Oak Cliff face different competitors even though both say Dallas on their business cards.
Corporate headquarters set the tone for the business side. AT&T is moving its headquarters from downtown Dallas to Plano, Texas Instruments is based in Dallas, American Airlines in Fort Worth and Toyota's North American headquarters in Plano, which brings a large base of vendors, recruiters and professional services firms. Those companies buy through longer cycles with several people involved, so we connect content, search ads and CRM tracking to follow a lead from first visit to a signed contract. Consumer brands benefit from the sheer number of households, and from major events at AT&T Stadium and the Dallas arts district.
