Arizona rules checked before launch
National rules from the FTC, CAN-SPAM and the TCPA apply. In Arizona, the Consumer Fraud Act covers deceptive advertising and is enforced by the Attorney General. Licensed contractors must include their Registrar of Contractors license number in advertising, so it appears in ad copy, on landing pages and in Google Business Profile content. Real estate advertising follows Arizona Department of Real Estate rules on identifying the employing broker. Arizona also permits alternative business structures for law firms, which has brought new entrants into legal advertising and raised competition for those search terms.



