Illinois rules checked before launch
Alongside FTC guidance, CAN-SPAM and the TCPA, Illinois has state law that affects marketing. The Biometric Information Privacy Act restricts collecting face, fingerprint and voice data without written consent, which matters for virtual try-on tools, voice features and some analytics products. The Consumer Fraud and Deceptive Business Practices Act covers misleading claims and pricing. Licensed roofing contractors show their state license number in advertising, and subscription offers follow the state's automatic renewal rules. We flag these during onboarding so pages, forms and tools are set up correctly from the start.



