Michigan rules checked before launch
FTC guidance, CAN-SPAM and the TCPA are the national baseline. The Michigan Consumer Protection Act prohibits deceptive claims and pricing practices in trade and commerce, and it guides how offers, guarantees and financing are described. Residential builders and maintenance and alteration contractors are licensed by the state, and advertising should match the license held. Lawyer and healthcare advertising follow the rules of the State Bar and the relevant licensing boards. Michigan's no-fault auto insurance system also makes legal advertising unusually competitive, which affects click costs in related categories.



