New Jersey rules checked before launch
FTC guidance, CAN-SPAM and the TCPA apply. The New Jersey Consumer Fraud Act is one of the stricter state consumer laws, and its advertising regulations cover price comparisons, sale claims and disclosure of conditions. Home improvement contractors must show their state registration number in advertising. The New Jersey Data Privacy Act, in effect since January 2025, gives residents rights over personal data and affects consent, tracking and remarketing for businesses above its thresholds. We review each of these with the client before campaigns and pages go live.



