Advertising and consumer rules applied to Manchester work
Adverts for Manchester clients are drafted to the UK Code of Non-broadcast Advertising, the CAP Code, which the Advertising Standards Authority applies to websites and social media as well as paid placements. The Digital Markets, Competition and Consumers Act 2024 gave the Competition and Markets Authority direct fining powers over consumer law from 6 April 2025, with penalties of up to 10 per cent of global turnover. It specifically bans fake reviews and drip pricing, meaning that mandatory fees must be included in the headline price. Review requests, price displays and offer wording are checked against these rules before launch, and any claim that cannot be evidenced is changed or removed.



